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Est. 1996

Issue 155

January 2010

Celebrate Chinese New Year Of The Tiger on Valentines Day

 

 

14th February is traditionally a day spent with a loved one, but as Chinese New Year (4707 in the Chinese calendar) falls on Valentine's Day this year, the UK's leading Oriental food retailer is recommending we extend the invitation to family and friends and celebrate the day with a sumptuous Chinese banquet.

Wing Yip, the UK's leading Oriental grocer, has a wide range of products perfect for the occasion, including authentic sauces, rice and noodles and fortune cookies, along with more specialist products and fresh ingredients from Pak Choi to lobster, all ideal for creating a romantic, Oriental home-cooked feast.

Leading Oriental beer brands from China, Thailand and Singapore and a choice of wines such as Kikkoman Plum Wine and Tajade Lychee Chiew are also available from Wing Yip and complement a variety of Chinese dishes.

Wing Yip has some great recipe ideas and tips for hosting an Oriental banquet to welcome Chinese New Year and celebrate Valentine's Day, as well as further information on Chinese signs of the zodiac, Chinese New Year traditions and product trends for both the foodservice and consumer markets during this important event.

Wing Yip plc currently supplies most of the UK's Chinese and Asian restaurant market, as well as catering for the domestic shopper. It has four superstores, plus an online shopping service at www.wingyipstore.co.uk offering a wide range of truly authentic products.

Mr Wing Yip arrived from Hong Kong on a boat in 1959 and has since become one of the UK's most successful Chinese businessmen. Eighteen months later Wing and a business partner opened their first Chinese restaurant in Clacton-on-Sea. Due to its success, this was quickly followed by the opening of three other restaurants and two takeaways in East Anglia

In 1968 Wing's brother arrived in the UK. In 1970 Wing Yip and his brother Sammy opened the UK's first specialist Chinese grocer in the heartland of Birmingham to supply Chinese products to local Chinese families, restaurants and takeaways

Now, Wing Yip has four superstores in Birmingham, Manchester, Cricklewood (London) and Croydon which are landmarks in their local communities. Further stores are planned for Nottingham and Cardiff. Wing Yip imports directly from the Far East, with each store stocking more than 2,500 authentic Chinese foods and products

The centre of Birmingham hosts a Chinese pagoda, a gift from Wing Yip and his brothers as a thank you to the city which enabled their business to become so successful. The pagoda is hand carved from solid granite and stands 40 ft high. Created in China, it was shipped over to the UK in sections and assembled on site. In the 2010 New Years Honours List, Mr Wing Yip received an OBE for services to the Oriental food industry.

Editor's Note : Tiger people are sensitive, given to deep thinking, capable of great sympathy. They can be extremely short-tempered, however. Other people have great respect for them, but sometimes tiger people come into conflict with older people or those in authority. sometimes Tiger people cannot make up their minds, which can result in a poor, hasty decision or a sound decision arrived at too late. They are suspicious of others, but they are courageous and powerful. Tigers are most compatible with Horses, Dragons, and Dogs. The Chinese say a Tiger having a Tiger in the house is the very best protection against the evils of fire, burglary.

 

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Mood Food is published by FSR, London, England © 2010

Editor:

Peter J. Grove

Editorial office: PO Box 416 Surbiton, Surrey, England, KT1 9BJ

Tel: 020 8399 4831

email: GroveInt@aol.com