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Mooli /'mu:li/ n. 1. warm flavoursome fillings, zesty salsas,
vibrant chutneys & crunchy salad, all rolled in a fresh homemade roti.
Mooli's is the latest edition to the thriving Soho food scene.
Located on the trendy Frith Street, Mooli's brings a new concept in
dining, serving fresh and zingy authentic Indian street food with a
new spin (and it's exceptional value for money).
Perfect for on-the-go or dine-in, Mooli's is set to change the way
you think about Indian cuisine. With a chic interior design,
delicious mooli's*, freshly made Mango Lassis (with a hint of
ginger), creamy kulfis and Lychee Mojito's (divinely refreshing),
it's the new hippest place in Soho to kick back and soak up your surroundings.
What is a mooli?
Mooli's are warm flavoursome fillings, zesty salsas, vibrant chutneys
& crunchy salads all rolled in a fresh homemade roti. The
wholesome fillings have been created by former Benares Chef, Raju
Rawat, and are made using dry roasted spices and carefully sourced
ingredients; they include Keralan Beef, Goan Pork, Chicken &
Apple, Asparagus & Cumin Potatoes and Scrambled Paneer.
Each mooli comes with its own carefully chosen chutney. Founders Sam
and Mathew have spent months perfecting these with Raju so that every
mooli has the ideal burst of fresh flavour.
Mooli's chutneys are prepared with ingredients well known for their
aroma, flavour and therapeutic properties. They include coriander,
mint, tomato, tamarind, ginger, fennel, nigella seeds, mustard seeds,
cumin, black pepper and chillies.
For those who love the fiery kick of green chilli, there is the
option to GO GREEN.
Bread baked freshly each morning at 50 Frith Street
Moolita bakes fresh Indian bread each morning at 50 Frith Street to
ensure the most delicious flavour sensation. Just bread. No E22. No
E282. No Gum. There's a long (interesting) story behind this**&ldots;
Mooli's for free
Throughout the month of December, Mooli's will be offering a
different 'group' a free Mooli every day. The lucky demographic will
be announced daily on the Mooli's blog (www.moolis.blogspot.com) and
twitterfeed (www.twitter.com/moolis). So far, Germans (to celebrate
the anniversary of the fall of the Berlin wall), gentlemen with
moustaches (supporting 'Mo'vember) and customers with yellow scarves
have all benefited from a free Mooli.
Mooli's for Chess
On sunny afternoons, customers have the chance to play blitz chess
with Sam, and win a free mooli. Mooli's was founded by Sam Singh; a
former management consultant, and Mathew Chandy; a former city
lawyer. Sam and Mathew teamed up with head chef Raju Rawat, who was
formerly at Benares, a Michelin starred restaurant in Mayfair.
Sam and Mathew both grew up in India. After spending many years in
the UK, the desire to eat fresh delicious Indian on-the-go food led
them to quit their jobs at BCG and UBS respectively, to start
Mooli's. It took many months of travelling around India looking for
the best recipes (from the kitchens of a Nawab in Lucknow to the
streets of Calcutta and Old Delhi to the heart of Goa to Mathew's
family home in Kerala), playing online poker to pay the rent (well,
at least Sam did that), selling and testing Mooli's at the Sunday
Upmarket and countless tasting sessions. But Mooli's are now ready to
bring divine street cuisine to Soho. |