|
|
Aagrah
Leeds City goes Bollywood!
|
Yorkshire
is hosting the stunning and prestigious International Indian Film
Academy Awards Weekend 2007 in June. Activities will be held at a
variety of venues around the region, including Sheffield Hallam FM
Arena, which hosts the actual awards ceremony, Yorkshire County
Cricket Club at Headingley where a charity Pro-Celebrity 20/20 match
will be held, Leeds Town Hall and many top Yorkshire hotels including
Devere Oulton Hall and The Queens Hotel in Leeds.
Aagrah Group
of Restaurants is working closely with IIFA, as an official partner,
and looks forward to developing this relationship over the months
ahead. This will undoubtedly put Yorkshire firmly on the global map
to a TV audience of over 450 million viewers this summer. The awards
will precede the 30th anniversary celebrations of Aagrah Group of
Restaurants.
Aagrah Group
officially welcomed IIFA to the UK with the launch of "IIFA
Café Aagrah" which followed a Curtain-raiser Press
Conference on Thursday 29 March at the Leeds Civic Hall. The event
was attended by many celebrities, politicians and stars including the
IIFA Brand Ambassador Amitabh Bachchan, seen here with Mohammed
Aslam, Managing Director, Aagrah Group.
Leeds City
Aagrah (St. Peter's Square, Leeds LS9 8AH) has effectively become
"IIFA Café Aagrah" through until June 2007. During
this time visitors will be able to see at close hand film
memorabilia, be able to enter competitions and dine on special dishes
selected personally by Bollywood stars. Top stars are also expected
to drop in from time to time!
The fun has
only just started! Over the weeks ahead they will be rolling out a
number of events and activities to be staged at Leeds City Aagrah,
and elsewhere, including:
* Prize Draws
at all ten branches of Aagrah for great prizes, including DVD's
*
Opportunities to win tickets to Yorkshire County Cricket at
Headingley to watch a pro-celebrity 20/20 match
*Opportunities
to win visits to the De Vere Oulton Hotel to meet the Stars!
* A Bollywood
Star Leeds visitor schedule
* A mobile
text competition
* Ten
Bollywood celebrity favourite dishes to be featured on special menus
* A Bollywood
Karaoke night!
* A Quiz night
to find the most knowledgeable Bollywood enthusiast in Yorkshire
* Movie poster
caption competitions
" Availability
of IIFA merchandise for purchase at all Aagrah branches
*
Opportunities to see film memorabilia, costumes and props
* Discount
vouchers available at all branches of Aagrah to obtain discounts at
Café iifa Aagrah
In addition,
the Aagrah Events Catering Team will "swing into action"
over the awards weekend (07 -10 June), when they will be catering for
over 4,000 people around the region at a number of major outside
events.
IIFA not only
hosts an annual awards ceremony attracting film stars, politicians,
captains of industry, sports icons and celebrities but it also has a
business ethic which focuses on leaving a legacy for the greater
benefit of mankind, locally, regionally and internationally. Through
this event there is a clear aim to diminish the differences which
divide people in today's world creating everyone's dream of "One
People, one World"
Mohammed
Aslam, Managing Director, Aagrah Group, said:
"2007
is a very significant date for Aagrah; this year marks our 30 years
in business. The association and friendship built up with our IIFA
friends over the past few months is without doubt the icing on the
birthday cake! Moreover, we are truly proud to be able to play our
part in creating a legacy of understanding and harmony between people
from around the world long after the final curtain falls on IIFA
Weekend 2007"
|