Benefit From The Ban With Booker   Booker has launched its new 'Benefit from the Ban' campaign aimed at helping licencees plan positively for the smoking ban and effectively manage its impact on their business. A new brochure has been produced for customers, which includes useful help and advice to manage the ban. It includes how to improve both the interior and exterior of an establishment and enhance a licensees food offer. "The smoking ban is a threat and an opportunity to licensees," said Ron Hickey, Director of Catering Development. "We are here to help our customers effectively plan so their business can positively benefit from the smoking ban." There is a range of new products such as gazebos, patio heaters and hard wood benches which are ideal solutions for licensees to create an outdoor smoking area. Also indoor recommendations are made. Booker will be able to help with all food solutions, whether this is offering ready to eat products, quick bar snacks or larger meals. "Whether its food or cleaning requirements Booker will be able to offer licensees a complete solution for the smoking ban," said Ron Hickey. "We have taken our learnings from Scotland to support our customers. Our research has shown that if careful planning is in place a pub can actually grow their business. I hope our customers, over the coming months, will get ready to positively benefit from the ban."