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Want
To Know The Secret Of Making The Perfect Curry?
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Check out
the spice company said to be taking the UK's culinary scene by storm.
Meet Barnes
resident Nina, co-founder of The New York Delhi Company. Nina
recently left a successful career to follow her passion: bringing
authentic Indian cuisine to a wider market.
Jewel in the
crown of the Magic range is Magic Masala, which shows how attention
to detail and authenticity make the firm stand out from the crowd it
is claimed.
"Take
Magic Masala," says Nina. "What frustrated me was
that masalas you'd find on shop shelves are just not the real thing.
They are ultra fine and somewhat bland, as they are bulked out with
cheaper ingredients. I was shocked to see how many of them had added
salt and are so far removed from the real thing. I've even had people
refer to our Magic Masala as the Manuka honey of the spice world!
We're
responding to the demands of the growing army of people who, in the
wake of the TV chefs, are passionate about their cooking and demand
only the very best ingredients.
All you
need to make the perfect curry is a bit of salt, turmeric and, of
course, the Magic Masala. It's so flexible that some customers add it
to 'cook in sauces'. They can't believe the depth of flavour. No need
to store countless bottles of spices when this wonder spice does it all!"
What inspired
the company name?
"I
wanted a unique angle to launch these spices into the UK, so I
thought of combining the world renowned style of New York delis with
ancient and authentic Indian recipes and spice."
With the help
of friends and high end food contacts in both India and New York,
Nina is now doing precisely that, with stylish packaging and the very
best sourced ingredients. And, with Indian food ever more popular in
the UK, we may well be witnessing the emergence of a unique player in
the tough
Indian spice
market!
Nina's
Magic Chicken Curry:
Fry chopped
onions, grated fresh ginger, chillies and garlic. Once golden, season
with salt, turmeric and Magic Masala. Add tinned tomatoes, then
chicken, then gently heat through until cooked. For more of a sauce
add water. Add chopped coriander & serve.
To order Magic
Masala or any other item in the Magic range, or for more about The
New York Delhi Company, just visit: www.magicmasala.co.uk
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