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The Thai
Trade Center Dubai, the Royal Thai Consulate General and Thai Airways
International have announced a month-long Thai Food Festival in
Dubai, from April 2 to 30. Supported
and endorsed by the three Royal Thai government bodies, the food
festival will run at 22 restaurants in the city, and will feature
signature dishes, special promotions, and prizes for diners.
Restaurants
participating in the event have been hand-picked by Thai government
authorities on the basis of distinguishing parameters including
ethnicity of the chefs, authenticity and freshness of ingredients,
and taste and presentation of dishes. While all 22 restaurants will
feature event signage for easy identification by patrons, a event
directory listing details of promotions, signatory dishes, special
menus and hours of operations at each restaurant, will be made
available at public places.
Pasan Teparak,
Thai Consul General in Dubai, said that the festival was not merely
first of its kind, but also that, given the widespread popularity of
Thai cuisine, it is likely to become a permanent feature in the
city's annual calendar. "We are celebrating the global
popularity of Thai food and ingredients, and our ingenious flair for
cooking, presentation and hospitality. The Thai New Year, which is a
week-long event with many exotic rituals and special dishes, will
form part of this festival.
"Diners
can also enjoy special promotions, price rebates, and lucky draw
prizes of tickets to Thailand during this period. We will ensure that
every person who visits one of the chosen Thai restaurants during the
month of April will have a fulfilling experience," he stated.
Pilun Bhanich
Supapol, Executive Director of Thai Trade Center Dubai, commented
that the UAE continued to rank high on the list of countries
exporting fresh and processed foods from Thailand, and that it was
well reflected at numerous retail and hospitality outlets.
He also
pointed out that there currently are close to 50 Thai restaurants and
more than 450 Thai chefs based in Dubai alone. "The numbers
alone reflect the increasing fondness for this unique cuisine in this
multi-cultural city.
Apart from
restaurants, the growing consumption of Thai food is evident at
specialty grocery stores and supermarkets, and at dedicated
supermarket counters featuring Thai ingredients, produce, and ready-to-cook
meals.
"The
month-long Thai Food Festival is a tribute to trade between Thailand
and the UAE, just as it is a treat for gourmands and connoisseurs of
fine food in Dubai. April will be a delicious month for
everyone," he promised.
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