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It is now
official: the Hotel & Catering International Management
Association has received formal approval from the Department of Trade
and Industry (DTI) to change its name to the 'Institute of
Hospitality'. A formal submission will now be made to the Charity
Commissioners for a change to the Memorandum and Articles of
Association; and the new identity is scheduled to be launched in the
spring - together with the new name and logo.
From 2 April
2007, the organisation will be known as the Institute of Hospitality.
"We are delighted by the news," said HCIMA Chief Executive
Philippe Rossiter FHCIMA. "The new name - the 'Institute of
Hospitality' - reinforces the HCIMA's position as an education
provider. Since the Association was formed in 1971 - following the
amalgamation of the Hotel & Catering Institute (HCI) and the
Institutional Management Association (IMA) - the definition of the
hospitality, tourism and leisure industry has changed. It is more
diverse, and so are our members. The new name takes this fact into
consideration, befitting the continually enhanced quality and image
of the Association's work and membership services in the 21st century.
"Though,
we shall be known as the 'Institute of Hospitality', we will be
maintaining continuity in our branding through the continued use of
the Association crest, the same colour blue, and including the words
'formerly the HCIMA' over the initial 12-month transitional period."
With a new
name comes innovation, and Summer 2007 will see the 'Institute of
Hospitality' gain a high profile as the sponsor of one of the
industry's 'Oscars' - the prestigious Caterer & Hotelkeeper
Education and Training Catey award. It will be the first time in the
Cateys' 24 year history that the former HCIMA has sponsored one of
the industry's most coveted annual awards, which will go to someone
who has demonstrated an innovative approach to continuous learning -
with particular regard to the needs of the hospitality industry.
In addition,
helping the former HCIMA to celebrate the name change will be another
major innovation - the very first Hospitality Lunch, which is to be
held on Thursday, 24 May 2007 at the 5-star Royal Garden Hotel,
Kensington, London. Hosted by what will be then the 'Institute of
Hospitality's' Hospitality publication, the Lunch - open to everyone
in the UK hospitality, tourism and leisure industry - is being held
to celebrate the success of the quarterly magazine, following its
re-launch in March 2006.
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