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The UK's
premier Chai Latte company, Drink Me Chai, has clinched exclusive
sponsorship of this year's UK Coffee Leader Summit held at the
Waldorf Hilton, London, on the day prior to Caffe Culture.
Over 300 of the most influential
leaders in the UK coffee shop sector will have the chance to sample
Drink Me Chai's range of Chai Latte drinks with a visually high
impact sponsor package.
Drink Me Chai's rapid rise within
the ranks of the industry's key players has been down to its
co-founder, Amanda Hamilton, "From the company's humble
beginnings, selling from mobile tea bars on London rail stations, to
securing listings in major retail outlets, supplying many of the UK's
favourite coffee shops and independent cafes has taken us on an
incredible journey.
Securing the official
sponsorship of the UK Coffee Leader Summit is really exciting news
for the brand and gives us the opportunity to further raise the
profile of Drink Me Chai among those who are influential within the industry."
As the authority on the niche
powdered Chai Latte sector, Hamilton will be holding a 'Focus on
Chai' seminar at Caffe Culture on Wednesday 20 May.
In addition to live sampling at
the show, Drink Me Chai will also be launching its successful Spiced
and Vanilla Chai Latte, to the foodservice/hospitality market, in
sachet format which is available in boxes of 50, in addition to the
existing 1kg tubs.
Hamilton commented, "We
have recently undergone a complete re-brand and new lifestyle-feel
website re-design to increase the brands shelf draw with a heightened
visual impact and an enhanced message to convey what the product is.
Caffe Culture has always been
a great platform for us to launch new products and raise our profile
and those who come to our stand this year will not be disappointed."
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