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LIWF is
for importers, merchants, producers, agents, restaurateurs,
wholesalers, sommeliers, in fact everyone whose work brings them in
direct contact with wine and spirits, no other event offers the same
opportunity to taste, meet with suppliers and winemakers and get down
to business as the LIWF. It's often been said that the London
International Wine Fair is the single most important event in the
international wine and spirits calendar. Just so you have some stats
to hand, the number of attendees last year (2008) over the 3 days was
14,903 - which was an increase of 17% on the previous year
Below are some of the confirmed
show features:
1) Masterclasses
- including 'Chile - The Magic of Maule' and 'Chateau Musar -
Celebrating Serge Hochar's 50 years as a Musar winemaker'.
2) Industry
Briefings - one being 'Wine and the web: the business of
getting social'.
3) Sommelier
Wine Awards: This year LIWF is more on-trade focused than
ever and for the first time ever LIWF will play host to the Sommelier
Wine Awards (SWA) and the on-trade tasting lounge.
SWA is Britain's (possibly the
world's) only on-trade wine competition. In its 3rd year, wines
entered into SWA have to be a) available to the UK's on-trade and b)
not in mainstream off-trade outlets - making it very different from
other wine competitions. All sorts of on-trade establishments have
been considered in the picking of the 100-strong Gold List from
Michelin-starred to pubs. From start to finish this is a competition
that is aimed solely at the needs of the on-trade, rather than the
shopper on the High Street.
The on-trade lounge will also
feature a Wine List Clinic where those working within the on-trade
can have free one to one specialist consultations. Sommeliers and
wine experts will be available to analyse wine lists and menus and
then address how individuals can add quality and value to their wine
offering. Please see the attached release for full details of the
show feature.
4) Wine
Faults Workshop - For the 4th year running LIWF will
feature the highly informative workshop - a practical session that
examines the most common faults found in wines today.
May 12-14 The London
International Wine Fair ExCeL London, England www.londonwinefair.com
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