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Est. 1996

Issue 158

April 2010

Bhaji Man adds four new products, and says: "Let's cook at home!"

 

 

A 75-year-old entrepreneur whose nickname led to a thriving business making curry spice kits has added four new products to his existing range. Don Lear, who started his business cooking onion bhajis for neighbours in his Norfolk village, is launching the new kits with the slogan "let's cook at home."

Formerly a successful new car dealer, Mr Lear moved to England from Sri Lanka with £7 in his pocket 51 years ago.

Now he hopes amateur chefs will turn down takeaways and introduce his kits to the kitchen with his new chicken korma, Thai green and Thai red curry and Goan pork vindaloo boxed spice and herb kits.

Each kit, which costs from £2.50 to £2.75, contains separate spices to add to the curry to create an authentic taste from recipes up to 1,500 years old.

Mr Lear had planned to enjoy his retirement with a range of hobbies including fly fishing and gardening, but found the lure of a new business venture too tempting to ignore.

A talented cook and keen entertainer, neighbours knew him as 'The Bhaji Man' thanks to the delicious onion bhajis he served at barbecues and gatherings.

"I loved the name and thought to myself that I could make my own special spice kits which people could use at home to create their own onion bhajis," he said.

With an initial investment of just £1,500 in 2006, Mr Lear decided to set up a new enterprise offering a range of spice kits complete with recipes and instructions that would allow amateur chefs to bring the taste of India into their own kitchens.

"I wanted it to be a legacy for my grandchildren, a selection of recipes 1500 years old which I have cooked over and over again throughout my life and which I know to be foolproof," said the grandfather-of-two, who lives in Great Hockham.

"I'd love to encourage people to get back into the kitchen and cook their own fresh meals using local produce and supporting other businesses in our area.

"Cooking is a wonderful way for families to get together and for couples to be more romantic. It's about infusing different herbs and spices so that at the end of the experience you have all these fantastic flavours. It's real food."

When Sri Lankan-born Don arrived in England as a young man, he had just £7 in his pocket. The cricket-mad youngster started at the bottom in the motor trade and worked his way up to owning several successful and award-winning East Anglian car dealerships.

Don became a member of the MCC and his business success enabled him to offer financial sponsorship to his beloved sport, including setting up Kwik Cricket in schools and funding some of the Norfolk Youth Development Cricket Programme. His active involvement in youth development for disabled children and those with special needs led to him being invited to become a Lord's Taverner.

Established kits in the Bhaji Man range include onion bhaji, vegetable pakora, chicken jalfrezi, chicken tikka masala, lamb rogan josh, Bombay potatoes, aloo gobi and spiced dhal.

Bhaji Man products are sold at outlets across Norfolk, including Jarrold's basement, at recipeinabox.bhajiman.co.uk and at online farmer's market welovelocalfood.co.uk

 

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Mood Food is published by FSR, London, England © 2010

Editor:

Peter J. Grove

Editorial office: PO Box 416 Surbiton, Surrey, England, KT1 9BJ

Tel: 020 8399 4831

email: GroveInt@aol.com