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In response to claims that livestock production and eating meat
are contributing to climate change, the third annual National
Butchers Week (15 - 20 March) will be focusing on green issues,
highlighting the significant contribution that butchers make to help
the environment and to announce the country's most environmentally
responsible meat retailer.
A key sponsor of National Butchers Week is four time environmental
award winner, MRC, The Flava People, the renowned supplier of glazes,
seasonings, coaters, sauces and marinades, which believes that good
environmental practices should be undertaken by all businesses.
Safeguarding the environment forms an integral part of MRC's business
plan and the company is confident that the green approach for
National Butchers Week will undoubtedly help to get key environmental
messages across to not just those in the butchery trade, but the
general public as well.
National Butchers Week will encourage those in the industry to build
on their environmental credentials and pay tribute to butchers who
source meat from locally reared animals to keep supply chains short,
actively work towards reducing energy consumption and who adopt
ongoing recycling programmes.
MRC's commercial controller Stewart Niven said: "National
Butchers Week is a vital marketing and promotional tool for the meat
industry and those associated with it. Whilst being instrumental
towards helping young people recognise the trade as a potential
career, National Butchers Week promotes butchers as a beacon of
excellence for all things meat.
"Good environmental practices are at the heart of MRC and we are
delighted to be part of such a worthy initiative. By focusing on the
environment, butchers will be given the opportunity to fight back
against the critics and prove that the industry's exceptional green
culture is something worth shouting about."
He added: "In order to reduce its impact on the environment, MRC
has made significant investments in its infrastructure over the last
three years, to reduce energy consumption, increase production
efficiency and manage the recovery and re-use of manufacturing
by-products and waste.
"We actively share our knowledge on how to achieve these
environmental goals and urge companies to get in touch with us so we
can all work together to fight against climate change."
As well as the emphasis on sustainability and crowning the UK's
greenest butcher, National Butchers Week will also see the launch of
a new logo, introduction of a schools focus and the promotion of an
established website, which offers butchers the chance to register on
a free consumer search engine. |
