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Family run Zeina Foods Ltd is celebrating after achieving record
breaking sales with Zeina Love Our Foods boxes of handmade Syrian
pastries, which were introduced to the company's extensive range of
Middle Eastern products last year.
With a 12 month shelf life, these mouth-watering pastries from Zeina
Foods have taken the UK market by storm and have been flying off the
shelves in wholesalers, retailers and specialist food shops across
the country.
Presented in enticing 200g and 850g boxes, each tempting pack
contains five varieties, which include cashew assieh (crushed cashew
nuts sandwiched between layers of fine vermicelli pastry), pistachio
ashelbolbol (a sweet pastry nest filled with Syrian pistachio
kernels), pistachio baklava (crushed pistachios sandwiched between
layers of syrupy pastry), pistachio ballorieh (a thick pistachio
sandwich with fine vermicelli pastry layers) and cashew fingers
(small finely wound rolls of pastry filled with ground cashew nuts).
Zeina Foods spotted that there was a market in the UK for the Syrian
sweet and delicate morsels, which are traditionally made using only
the finest ingredients in the Syrian capital of Damascus, a city
renowned for its Baklava.
Product development trials are already underway at Zeina Foods to
expand this hugely successful range of Middle Eastern pastries. The
company's new product development team is currently researching ways
to add a Zeina Foods twist to other traditional Syrian delicacies.
Zeina Foods new product development technologist Victoria Ali
commented: "Feedback has been outstanding - we have been
receiving glowing reviews about our ability to retain the authentic
sweetness and texture of these pastries.
"These products have been a huge success with our customers and
are continuing to grow in popularity. Zeina Foods is now working hard
on its next Middle Eastern offering and are confident that it will be
another popular addition to our current range."
Zeina Foods has been supplying the market with innovative products
for over 27 years and is a recognised leader in the supply of
specialist products including specialty nuts, seeds, dried fruits and
chocolate products. |
