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Foster's
EMEA releases new Italian rosé on the UK market
available
exclusively at Sainsbury's at £5.99.
Gabbiano
IGT Toscana rosé is the first premium varietal rosé
from Tuscany to be launched in the UK off trade. Made from 100%
Sangiovese, the classic red grape of Tuscany's Chianti region, this
wine is made in the traditional dry style of the region where it is a
partner for antipasti and salads, or drank as an apéritif.
With its
vibrant pink hue, this deliciously moreish Tuscan Rosé has
upfront aromas of ripe, sweet strawberries, with a twist of lemon
zest. Flavours of vibrant red fruits, and zesty citrus mingle with an
underlying creaminess to give this wine a soft, elegant, and stylish
edge. This is a traditional, dry Tuscan Rosé, and provides a
refreshing antidote to the many sweet Rosé s currently on the market.
Gabbiano
Toscana Rosé is produced on the estate of Castello di
Gabbiano, a 12th century Castello in the heart of Chianti; covering
102 hectares, of which 31 ha are in the heartland of Chianti
Classico. Ginacarlo Roman, the winemaker, has focused on delivering a
top quality Rosé, in the traditional Italian style, made to be
enjoyed, chilled on its own, as an aperitif, or ideally as an
accompaniment to food.
The Rosé
market in the UK has soared over the last 2 years, moving from 4% to
7% of total wine market. Tyler Psarras, NPD Concept Leader at
Foster's EMEA says; "Rosé is currently
under-represented in Italian wine in the UK, with Italian wines
constituting only 4% of total rosé sales, versus Italy's 12%
share of total still wine. Additionally, there are very few premium
varietal or regional rosés on the market from Italy.
"It is
Gabbiano's aim to demonstrate to UK consumers how premium Italian
rosé creates a point of difference in the summer drinking repertoire."
The Castello
di Gabbiano has been a winemaking property in the heart of Tuscany
for many centuries. It was built in the 12th Century and was
purchased by Foster's Group in 2000 as part of a plan to diversify
the company's international portfolio of wine assets.
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