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It's not
only at a national level that the British Curry Awards will raise the
industry's profile. News of the 3rd British Curry Awards will be
beamed to 150 countries across Europe, North America and Asia by
different TV channels making it almost a planetary event.
Undisputedly
the most spectacular Awards Ceremony on the British restaurant
calendar, this year's British Curry Awards in association with Lloyds
TSB Cardnet will take place on Sunday 21st October at the Great Room,
Grosvenor House in Park Lane London.
Over 1000
leading figures from the curry restaurant sector will be joined by
MPs, diplomats and notable UK and international celebrities from
Hollywood to Bollywood for a glamorous occasion befitting the
industry's growing status with a spectacular gala curry dinner. Some
may well have to watch however as the event is to be hosted by
satirical impressionist Rory Bremner, so who knows what other
'virtual' celebs may attend!
The event's
founder, Enam Ali, a restaurateur himself said: "With more
public nominations than ever, our third event recognises the
contribution made by local curry restaurants in virtually every city,
town and village, in broadening the UK's cultural base and
strengthening its economy. The last two years have established the
British Curry Awards as the biggest and most prestigious 'Curry
Oscars' in the world and the enthusiasm among restaurants for
competing to win one of our awards is definitely 'raising the bar'
for standards of cuisine, service, ambience and presentation. So, in
every sense, this year's British Curry Awards promises more than ever."
Enam Ali added
"The development of our sector has been aided immeasurably for
the past 50 years or so, by our ability to import and employ staff
from the sub-continent, the people we needed to fill our front and
back of house positions who have helped us to run our businesses
effectively and provided an authentic Asian experience to our
customers. Up to now it hasn't mattered if they were academically
unqualified or even illiterate, what really mattered to us and our
customers was their skill, their flair and their passion for cooking
or serving great food. With the introduction of a points-based entry
system designed to limit immigration to those considered by the
government to be a) needed and b) educationally suitable, our
businesses are threatened. How we deal with this problem is open to
debate but that debate needs to start now". http://uk.youtube.com/watch?v=lvWewHMubjo
The British
Curry Awards were founded three years ago to recognise and reward the
very best local spice restaurants in the UK as nominated by the Great
British public. By 21st October the record-breaking number of public
nominations received by post and via the British Curry Awards website
will have been whittled down to a 'Top 100' restaurant shortlist and
on awards night, just ten restaurants from every corner of the
British Isles will have survived the lengthy and independent judging
process to be named as Britain's best curry restaurants in their
region. A short film of the nominated 30 restaurants will be shown at
the event. 10 regional winners on that night will be rewarded for
their achievement with an invitation to ascend the rostrum to receive
one of the magnificent trophies and to be seen doing so in 127
countries around the world.
For the third
successive year Lloyds TSB Cardnet is lead sponsor of the British
Curry Awards. Kevin Coles, Head of Marketing said: "We are
delighted to continue our support of the curry industry through our
sponsorship of this year's British Curry Awards. Credit and debit
card transactions account for the vast majority of restaurant
purchases and we are here to make accepting them as easy as possible
for restaurateurs who see cards as an essential part of growing their businesses."
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