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Seafood
Week 2007 is off to a great start, with a host of well known chefs,
hotels and restaurants signing up for the campaign which will run
from the 5-12 October.
Hugh
Fearnley-Whittingstall, Tom Parker Bowles, Nick Nairn and Brian
Turner are just some of the top names who have pledged their support
for the annual seafood celebration.
Hugh
Fearnley-Whittingstall, who is supporting the campaign for the first
time, said: "Without fish and shellfish, I'd feel pretty
bereft in the kitchen. I eat seafood several times a week and many of
my failsafe, ready-in-20-minutes weekday suppers are based on fish
simply fried, grilled or roasted. I am endlessly inspired by the
enormous variety of edible creatures that swim in our seas."
Major UK-wide
hotel chain, Macdonald Hotels has also signed up as a partner and is
currently planning activity across its 48 hotels. Alan Swinson,
director of catering for the Group, said: "Seafood features
heavily on the menus across all of our hotels. We place a big
emphasis on the source of our seafood and we will be using Seafood
Week to encourage our diners to try something different and to remind
them of how tasty fresh fish can be."
Other
organisations to sign up to Seafood Week so far include Seafood Award
winner, Jim Cowie of The Captain's Galley Restaurant in Caithness;
the Marston's Pub Company; Best Western Hotels and Loch Fyne
Restaurants.
Seafood Week
is now in its seventh year and is run by UK industry body Seafish.
For the second year running, '2 a week' is the theme, encouraging
everybody to eat the recommended two portions a week, as recommended
by the Food Standards Agency. Chris Stevens, commercial manager of
Seafish said: "We've had a fabulous response from
restaurants, bars and retailers across the UK, who all recognise the
many benefits that taking part can bring. Seafood Week is an
excellent way of raising awareness of the many different varieties of
seafood available and has proven to increase sales."
For further
information or to sign up to Seafood Week log onto www.seafoodweek.co.uk
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