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After
Eleven Years Unchallenged, Ramsay Teeters
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An upheaval
at the top end of the London restaurant world, revealed recently,
sees Gordon Ramsay's unchallenged dominance shaken for the first time
since 1997.
This emerges
in the survey conducted for today's publication of Harden's London
Restaurants. Over 8,000 regular restaurant-goers took part in this
17th annual survey, which was conducted in association with
Rémy Martin Fine Champagne Cognac.
For the first
time since 2000, Restaurant Gordon Ramsay failed to pull off a 'hat
trick' in the poll. In recent years, that restaurant has not only won
the vote for 'Top gastronomic experience' but has also achieved the
'Highest food rating' and the 'Highest overall rating' (which
combines ratings for food, service and ambience). This year
Restaurant Gordon Ramsay retained only the first of these three
'trophies', and then only by a much-reduced margin.
The highest
overall rating went to Marcus Wareing's Pétrus, which although
a Gordon Ramsay group operation, appears to owe its particular
popularity to Wareing's hands-on involvement. Also hard on Ramsay's
heels was William Drabble at Aubergine. The food ratings at both
Pétrus and Aubergine came within 1/100 of a point of
Restaurant Gordon Ramsay.
Bruce Poole's
Chez Bruce, in Wandsworth, emerges for the first time as the survey's
highest-rated destination for food, although his aims, at half the
price of those restaurants mentioned above, are rather different.
Chez Bruce also retains - for the third consecutive year - its poll
position as Londoners' Favourite Restaurant'.
Peter Harden,
co-editor of the guide, observes: "Until this year, the
survey has always been very clear in recent times that you found the
best overall food in London at Restaurant Gordon Ramsay, and that
restaurant was clearly London's best overall too. Neither is true any more.
Gordon
Ramsay's huge international reputation has been built on the strong
foundation of Restaurant Gordon Ramsay, which until this year has
simply not been challenged as London's best restaurant by far. This
foundation is suddenly looking very shaky".
Co-editor
Richard Harden adds: "With Gordon spending so much time on
television, both in the UK and the US, various aspects of his empire
are beginning to show signs of stress. It is not only at Restaurant
Gordon Ramsay that standards have declined, but also at his other
'name' restaurant, Gordon Ramsay at Claridge's, where the survey now
finds the cooking to be mediocre. And it is not just in New York that
newly-launched Ramsay restaurants have been getting a rather rocky
reception: survey respondents have greeted his Knightsbridge newcomer
La Noisette as a fully-fledged Kitchen Nightmare.
Perhaps
most worrying, however, for 'brand Gordon' is the fact that regular
restaurant-goers are simply losing interest, with his three most
notable restaurants sliding down the list of places people talk about
most. Failing some major re-direction of Gordon's energies back to
his London restaurants - and away from America, TV studios, and pubs
- this is beginning to look like the end of the era of Ramsay's
unchallenged dominance of the high-end culinary scene."
Trends
Carbon
Footprint Impacts On Restaurant Tastes, And Helps Power Rise Of
'True Brits'
Concerns for
global warming and the effect of carbon footprints are starting to
reflect in restaurant-goers' choices. This is most apparent in the
success of restaurants dedicated to local sourcing such as Konstam at
the Prince Albert and Acorn House, both near King's Cross.
However
environmental concerns also appear to be contributing to the more
general popularity of a style of cooking that's less 'Modern British'
(a term falling out of favour) than simply 'British'. Traditional
British cooking is now becoming trendy, breaking out from the
gastropub sector, which has nurtured it for the last decade.
Furthermore, it is being adopted by serious restaurants at all market
levels (except temples of haute cuisine). Examples which have opened
in recent times include Canteen, Great Queen Street, Magdalen and Scott's.
Revival
Of Grazing
The grazing
trend, which seemed to have faltered in the last two years, now seems
stronger than ever. It is, for example, the preferred style of two of
the biggest successes of the year L'Atelier de Joel Robuchon and
Barrafina, (and also of the current press favourite of the moment, La
Petite Maison).
Mayfair
Back In Fashion
Resurgent
Mayfair is becoming re-established as the prime location for
restaurants with 'destination' pretensions. This autumn will see
London débuts of one of the world's most celebrated chefs,
Alain Ducasse at the Dorchester, and the re-location of one of
England's best restaurants, Claude Bosi's Hibiscus, from Ludlow to Mayfair.
Ten
Top Openings
The entries
for the top ten most notable recently-opened restaurants are set out
in the Appendix.
Prices
Rise No Quicker Than Retail Prices, Except At Very Top End Of Market
The average
price of dinner for one at establishments listed in the guide is
£38.78. Prices have on average risen by 3.0% in the past 12
months - for all practical purposes at the same rate as retail
prices. In dearer (£50+) place generally, prices are up just
1.9%, but the 20 most expensive places of all (£80+) have
succeeded in inflating their prices by 4.4%.
Record
Openings And Closures
More London
restaurants have opened in the past 12 months than ever before. The
latest edition of the guide records 158 openings of note in this
period. This figure is some 13 per cent higher than last year (136)
and smashes the former record figure of 142 noted two years ago.
Closures are
also rising. After being relatively 'flat' - at around 67 closures in
each of the past two years - restaurants have been shutting down at a
much faster rate in the past year - up by a third at 89. The guide
expects the rate of closings to rise further in the next 12 months.
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