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Proving
that the UK is becoming a global hub for international cuisine, World
Food Market returns to London ExCeL for the third year running on
November 21st and 22nd with more floor space and more exhibitors
guaranteed.
Featuring over
250 exhibitors from more than 20 different countries - a substantial
increase on last year - World Food Market covers the entire scope of
ethnic and world speciality foods from Oriental, Eastern European and
Afro-Caribbean to Mediterranean and Middle Eastern cuisines. In
addition, it remains the only trade fair to have a dedicated focus on
community foods, most notably Halal and Kosher varieties.
The show
brings together specialist manufacturers and suppliers from across
the globe together with a powerful audience of buyers; including
independent and multiple retailers, the profit and cost sectors of
foodservice, as well as wholesalers, importers and major players from
the distribution channel.
Consumer
demand for ethnic foods has seen steady and sustained growth for many
years now. Nowhere is this clearer than in the European market, which
has continued to see high growth levels, in many instances outpacing
the overall food and drinks market1. Consumer tastes are becoming
more cosmopolitan, leading to a rise in demand for both the quantity
and variety of ethnic cuisines on offer.
Show director
Jon Irwin comments: "World Food Market is the only dedicated
arena that brings together suppliers of ethnic foods from around the
world, with buyers and those responsible for sourcing foods and
ingredients in the UK. By providing an open forum in this way we hope
to solve the issues around sourcing increasingly diverse foods and
ingredients in ever larger quantities, stimulate debate and provide
networking opportunities unequalled anywhere else."
Jay Popat,
Asian Food Buyer Tesco, who visited last year, said: "We
don't get to venture abroad that often so for us to come to World
Food Market and meet everyone in one place - suppliers, distributors
and wholesalers - is excellent." Meanwhile Jon Pratt,
Workforce Development Manager, Hospitality, Westminster Kingsway
College, said of last year's show: "I came to World Food
Market because the diversity of the show helps me get a better
knowledge of what products are out there, plus it's a great place to
build contacts, speak to chefs and share ideas and enthusiasm."
Visitors will
also have access to a wealth of free information and expertise
through a dedicated two-day seminar programme, featuring a host of
industry leaders and category experts, and thousands of pounds worth
of free content. Comprising interactive panel discussions, workshops
and keynote presentations, the programme will address the key issues
affecting the burgeoning ethnic food market.
Representatives
from leading authoritative bodies such as Beth Din and the Halal
Food Authority will also be on hand.
Exhibitors
already signed up include BHJ UK Food who will be launching a brand
new range of pork spareribs, SOP International with a wide range of
edible oils, pickles, chutneys and pastes, and Ming Foods who will be
exhibiting an extensive range of Chinese pancakes and pastries. CME
Germany, Indonesian Embassy, Sri Lankan Embassy and Vietnamese
Embassy will also all have pavilions.
For further
information or to register for your free ticket visit www.worldfoodmarket.co.uk.
If you are interested in exhibiting at the show contact Jon Irwin on
+44 (0) 1923 49 1049
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