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The
World Beer Awards (WBA 09) are highly acclaimed and are known as the
Olympics of beers amongst the trade and those in the know. The
international panel of judges had the enviable job of tasting their
way through hundreds of entrants from around the globe: from the UK,
Europe, USA, Australia and Japan to find a winner for every category.
DAB Original was among the contenders in the Premium Lager Section
and won through as World's Best Dortmunder/ Helles for the third year running.
Peter Karsten, Managing Director
of Surfax, the UK's distributor of DAB comments: "I am really
thrilled to see DAB receiving this accolade for an impressive third
time in succession, beer aficionados have for a long time realised
what a great tasting product DAB is."
DAB has long been recognised as
one of Germany's finest beers. Dating back to humble beginnings in
1868 in Dortmund, it only took DAB ten years to realise the value of
the export market. Today, DAB is one of the most exported beers from
Germany behind Becks and Holsten, selling in over seventy countries.
DAB's success has been due to its
unswerving commitment to quality. DAB offers an authentic, full
flavoured genuine Dortmunder beer with 5% ABV and with a distinctive
flowery bouquet. DAB's reputation for being a genuine imported German
beer has led to its continued expansion across the UK market.
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