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, The
Invention Test - where aspiring MasterChefs can have a go in a live
cook-off and see if they have got what it takes to be a MasterChef.
, MasterChef
vs Masterchef - champions from previous series compete head-to-head
in the Cookery Experience sponsored by Sainsbury's
, Masterchef
Masterclasses - visitors get hands-on tutoring from mentors from the
television series
, MasterChef
'Hot Tips' pods around the show will offer expert advice and top
tips on culinary skills such as fish filleting, joint roasting and
pasta making
The MasterChef Restaurant will
sit alongside some of London's top eateries (including The Ivy, Le
Caprice, Roast and Skylon) in the immensely popular Restaurant
Experience.
The BBC Good Food Show Birmingham
2009 will proudly host the MasterChef Experience as a Show within a
Show; this will become a key feature where visitors will be able to
purchase a MasterChef Connoisseur ticket to gain access to some of
the incredible features listed above.
"We're exceptionally
excited about our partnership with MasterChef and the opportunity
this gives us to reach a whole new segment of food lovers with
dynamic and fresh content for the Show. MasterChef is a hugely
popular TV programme and we're delighted to be bringing this to life
at one of our most established Shows" Comments Laura Biggs,
Managing Director of BBC Haymarket
Jamie Munro, Joint Managing
Director, Shine TV said: "MasterChef is the pre-eminent
cookery show of our era which has incredible potential to extend
beyond the broadcast platform. Now in the UK with BBC Worldwide we
have both a partner and programme of activity that will realise the
many licensing, publishing and event ambitions we have for it,
enabling it to truly live off-screen."
Plans for 2010 is to roll out the
MasterChef Experience to be a key part of BBC Summer Good Food Show
and BBC Good Food Show Scotland.
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