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While the economic climate has ensured that conspicuous consumption
is in decline, consumers still seek ways to enjoy a little luxury
during their everyday lives. Occupying a unique position in the
market for bubbles, premium sparkling wine brands, such as Freixenet,
offer excellent quality fizz at a price that won't break the bank.
Freixenet Elyssia, is the premium Cava line from the global market
leader in sparkling wine production - and has been winning praise and
awards from around the world, since its release.
Freixenet has been making Cava for almost 150 years and is renowned
for its flagship Freixenet Cordon Negro in its iconic black bottle.
However, recently the company has adopted a strategy of
premiumisation, creating a pair of Cavas that reflect the philosophy
of combining old with new to create a perfectly balanced Cava. Having
traditionally used only native Cava grapes in their blends, Freixenet
Elyssia Pinot Noir and Freixenet Elyssia Gran Cuvée Brut take
the Freixenet family of Cavas in a new direction, using international
grape varieties (Chardonnay and Pinot Noir) for the first time.
Carefully crafted by expert winemakers, the blends offer complexity
of character and nuances of flavour to rival prestige sparkling wines
from anywhere in the world.
Wine afficienados have received the Freixenet Elyssia Cavas well.
Indeed, the Cavas have been gaining numerous awards worldwide
including 'Best Cava' in the Guía Repsol 2010 - as well as a
host of other awards from the IWC, IWSC, Internationale Shaumwein
Trophy, Berliner Wein Trophy and others. Freixenet believes that as
current trends continue to impact on daily life, following the recent
economic crisis and budget cuts, the popularity of its cavas among
consumers will continue to grow and premiumisation will continue to
be an important focus.
Research has shown that consumers want to spoil themselves, but are
very conscious of receiving value for money. The award winning,
Freixenet Elyssia is a perfect choice for refined consumers seeking
quality at a great price. Freixenet Elyssia Pinot Noir has an intense
aroma of raspberries and blackberries, which delivers a fruity, fresh
flavour. It is an elegant aperitif and ideal with chicken, vegetable
dishes or chocolate. Freixenet Elyssia Gran Cuvée Brut has a
sophisticated bouquet of roasted nuts, citrust fruit and honey. The
Cava is perfect to drink with seafood, fish or cheese.
Freixenet Elyssia is Ideal for celebrations - or simply as an
indulgent treat in the summer and throughout the year. And now
Waitrose, renowned for its excellent wine range, will have these two
limited edition, premium Cavas on shelf in July - in time to enjoy in
the garden this summer! Elyssia Pinot Noir and Elyssia Gran
Cuvée Brut will be on sale in Waitrose from 26th July price
£14.99. In addition, Freixenet Elyssia is available from
waitrosewine.co.uk and everywine.co.uk
Based in Catalonia in Spain, Freixenet is the world's leading
producer of sparkling wine. Founded in the 19th century, it remains a
family owned business, but with winery estates and interests
worldwide. In addition, Freixenet has an impressive portfolio of
award winning still and sparkling wines. |
