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Est. 1996

Issue 142

December 2008

Brazilian/Japanese sushinho opens in Kings Road

 

 

 

Inspired by the fusion of two very unique cultures, sushinho is an innovative new culinary experience. Think Latin American chic bred with all the practicality and efficiency Japan has to offer.

The creation of Oliver Girardet, gourmand, world traveller and steadfast fan of all things Latin American, sushinho has become the destination of choice for those looking for a very different type of dining and drinking experience in central London.

The name of the venue (pronounced su-sheen-yo) is a combination of the word 'sushi', known as a Japanese dish of raw fish, vegetables or pickles, and '-inho', a uniquely Brazilian/Portuguese suffix meaning diminutive, younger, smaller.

The diminutive is crucial to the concept. While respectful of tradition, skill and ability, sushinho is a younger, fresher phenomenon. It takes the regular sushi restaurant offering and infuses it with a quintessential Brazilian feel to create something that is accessible, unintimidating and fun.

With 2008 marking the 100th anniversary of the arrival of the first Japanese immigrants in Brazil, the opening of Sushinho could not have been timelier. Numbering an estimated 1.5 million, there are now more people of Japanese descent in Brazil than anywhere in the world outside of Japan itself.

The 165 Japanese families who arrived in the port of Santos near Sao Paulo on 18 June 1908 have, not surprisingly, left a significant legacy. It is in the eating habits of Brazilians that you can find the most visible evidence of the impact of Japanese immigrants and their descendants. The neighbourhood of Liberdade - essentially Japan Town - boasts an incredible variety of top sushi and sashimi restaurants offering everything from quick and simple fare to complex and expensive delicacies.

sushinho's menu reflects this happy marriage. Blending Japanese, Brazilian and European fare, it offers such exotic concoctions as sautéed lobster with chilli vinaigrette, miso salmon foie gras and crispy pork belly with feijoada bean purée.

sushinho also offers a full service bar/cocktail menu including the famous Brazilian cocktail, Caipirinha. Several drinks are unique to the restaurant, including Sakeirinha (Caipirinha with Japanese Sake instead of Cachaça), Gingerbread Slipper and Tropical Fruit Sling.

In keeping with the culinary theme of harmonious integration, Sushinho foregoes conveyor belts and minimalism for interiors infused with warm, colourful tones and enlivened with a funky Brazilian beat.

In addition to the restaurant, sushinho features a downstairs lounge and bar that has been designed in a similar vein to its upstairs counterpart. It offers a selection of exotic cocktails courtesy of master mixologists and a music selection that offers unparalleled Samba tracks mixed with funky street beats.

sushinho is the creation of Oliver Girardet, a gourmand, world traveller and steadfast fan of Brazil, who has spent the last three years hatching his plan for the restaurant.

Following an eight year career in IT, banking and media that culminated in two successful years with the Financial Times' advertising team, Oliver - a German Indonesian and adopted Londoner of exacting tastes - made the decision to add his personal stamp to the London restaurant scene.

Carlos Maia is Head Chef. A Brazilian national, Carlos has extensive experience in the restaurant trade both in Brazil and London, most recently as Senior Chef at one of London's most respected Japanese restaurants. Having worked independently as a chef and as a general manager at various venues in central London, including The Pheasantry and Break for the Border, he has amassed a wealth of knowledge. Carlos has also worked in tourism, setting up his own bespoke travel business introducing high net worth Brazilians to London.

 

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Mood Food is published by FSR, London, England © 2008 

Editors:

Peter J. Grove

Editorial office: PO Box 416 Surbiton, Surrey, England, KT1 9BJ

Tel: 020 8399 4831

email: GroveInt@aol.com