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Who says you have to retire by 60? At 65, sprightly Daksha Kumar
has just been signed by Tesco to be the sole supplier for its new
range of chilled home-style ready-made Indian foods, available in
select Tesco stores nationwide. So impressive is her home-style range
that even producers of the hit TV show Dragons' Den once approached
her to pitch on the show - but Daksha refused.
And her decision to stay out of the Den has paid off, as she launches
her vegetarian range, Kitchen Express, her non-veg halal range,
Maryam's and her beverage range, Rani exclusively into Tesco.
A bundle of energy and vigour, Daksha is a charming Indian housewife
based in Wembley. Her 50-strong product range of chilled starters,
main meals, desserts and beverages is inspired by the food that she
prepares at home for her family.
"Cookery is one of my biggest passions," Daksha says,
"and getting handpicked by Tesco to be its sole supplier of
chilled Indian food is a huge testament to that passion, especially
since the range is inspired by recipes that have been in my family
for generations."
Daksha's gastronomic passion has made her a regular fixture at four
of London's major farmers' markets, where she sells her delicious
homemade fare to food lovers across the Capital.
The vibrant packaging of each brand reflects the colourful Indian
culture - and her personality - and will be displayed in specially
designed fridges.
Andreas Grammatis, Tesco's buyer for the Chilled Ethnic range said:
"Tesco's objective has been to launch a range of products that
replicate home-made recipes. Our new ranges target our core South
Asian customer by serving their shopping needs as well as catering to
their personal tastes. Daksha's range of authentic dishes serves this
purpose as she has a real passion for home-style quality Indian food
and her successful venture in farmers' markets demonstrates her
talent in cooking exceptional, home-made Indian dishes."
The Kitchen Express, Maryam's and Rani range for Tesco includes:
Samosas and Dhokra's, Onion Bhaji's and Chilli Paneer in the
starters, Daal Makhni, Methi Chicken and Kadhai Fish for mains, Gulab
Jamun and Halwa for dessert and Salt Lassi to wash it all down with.
Other products in the Tesco ethnic food range include Tahira, Thamina
and Al-Falah cooked meats, Dairy Farm and Dairy Pot yogurts, Shagun
Paneer and Cypressa and Taverna cheeses. |
