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The social trend for ditching 'session drinking' for dining at pubs
has resulted in the sector gaining the largest share of the eating
out market.
According to the Key Note Market Report Plus - Restaurants, there has
been such a steady flow of pubs transforming into pub/restaurants
that they now account for 35 per cent of the entire eating out
market, which Key Note values at £13bn for 2009.
British pubs' share of the eating out market has risen by 82 per cent
in the past decade, but the report predicts saturation will see the
sector stabilise before declining slightly.
The fast food sector, which has seen a steady decline of -3.4 per
cent over the past decade due to increasing healthy living concerns
and competition from fast-casual restaurants, accounts for the second
largest share (21 per cent).
The Italian and Asian, Indian and Chinese restaurant sectors both
account for 13 per cent of the market each.
Key Note found that the total eating out market had declined by 4 per
cent on 2008, mainly due to the affects of the credit crunch.
The report also anticipates that while the restaurant market as a
whole will contract further this year, it will return to a period of
growth from 2010 onwards, as busier lifestyles result in reduced time
for cooking meals at home, and an interest in different cuisines is
heightened by TV shows. It estimates the total eating out market will
be worth £16bn by 2014 |
