|
The Famous
Grouse Experience, home to Scotland's favourite whisky, today
announced it is the first whisky distillery to launch a Cookery
School and Whisky School. In addition, a new Malt Experience is being
designed to showcase The Famous Grouse Malt range, distributed by
Maxxium UK.
The BAFTA
award-winning distillery, located in Crieff, is investing over
£50,000 to develop these new facilities. In particular the Malt
Experience, to be used exclusively for The Whisky School, will
provide a unique opportunity for consumers to see behind the scenes
and view areas of the distillery normally closed to the public.
The one-day
Cookery School which launches in February will be run by
award-winning chef, Steven Craik. It will involve an introduction to
the distillery and participation in The Famous Grouse Malt Challenge,
enabling consumers to discover and re-create dishes which marry malts
to different foods.
The Whisky
School, opening at the end of March, will be led by Neil Cameron,
manager of Scotland's oldest working distillery in Glenturret. Set up
to provide an insight into the nation's favourite drink, visitors
will learn everything from whisky distillation and blending, through
to nosing and tasting.
Commenting on
the new initiative, Neil Cameron said: "The one-day Whisky
School will allow consumers to enjoy the full sensory encounter when
they visit the new Malt Experience. For the first time, consumers
will be able to "nose" straight from the cask of The Famous
Grouse Malt range, exclusive to the distillery."
Jeremy Speirs,
general manager of The Famous Grouse Experience, said: "The
launch of these new courses and the Malt Experience marks a whole new
chapter at The Experience that has seen significant reinvestment in
the last 12 months. With such prolific growth in the malt whisky
sector, opening these courses allows us to bring alive both the
nosing and tasting elements of blended malt whisky and its perfect
marriage with Scottish food."
The experience
has won a number of prestigious awards including a BAFTA for its
interactive show, five-star accreditation from VisitScotland and was
recently named Perthshire Business of the Year 2006. The Cookery
School costs £100 and can be purchased as a voucher. Places are
limited to 14 at a time. The dates for the first classes, which run
from 10am to 4pm, are Friday 30th March, Friday 4th May and Friday
28th September.
|
