Online Ordering Service Expanding Into UK Market

 

 

OrderYourTakeaway.Com, the Channel Islands based takeaway ordering website is recruiting restaurants to be featured on its site as it looks to expand its operations into the UK.

The website works directly with restaurants, takeaway providers and sandwich shops to generate more orders by creating a new channel for customer contact. It also joins in partnerships with progressive suppliers to the catering industry to enhance market penetration.

The website, which has been highly successful in the Channel Islands, provides a convenient online location where customers can browse the menus of restaurants, takeaway outlets and sandwich shops in their area. Once the customer has made their choice, they can then place an order for delivery or collection by using the simple ordering process at OrderYourTakeaway.Com.

This saves the customer having to keep up to date with menus, ends the frustration caused by not getting through when the phones are busy and also allows them to pre-order food earlier in the day or days in advance, a service that is particularly popular with parents and during major sporting events such as the World Cup.

There is no charge for restaurants to be featured on the website, instead revenue is earned upon the successful completion of an order. Restaurants that join the website receive free marketing support, which helps generate more custom and increases customer retention by enabling customers to place orders at anytime, day or night, 365 days a year. The only equipment that the restaurant or takeaway needs is a fax machine, which can be provided by OrderYourTakeaway.Com, to receive orders.

Nathan Wright, Managing Director of Takeaway Online Services, the website's parent company, says: "OrderYourTakeaway.Com has been operating successfully in the Channel Islands for four years. In that time, we've extensively tested and perfected the system so we are able to expand into the UK with a fully reliable online ordering service.

"Restaurants have been very pleased with our service, as it creates another revenue stream with no start up costs and is the only concept of its type where the restaurant pays only on results, unlike traditional advertising media. We encourage customer feedback and act upon the comments and suggestions that we receive, because of this, our customers find the website easy to use and enjoy browsing the menu online before placing their orders.

"For restaurants, this is a great opportunity to reach a wider customer base and because we offer a range of charging structures, including one option which makes the service completely free to the restaurant and takeaway outlets, proprietors are able to work with the one which suits them best.

"The concept behind OrderYourTakeaway.Com, is to use the latest technologies to increase custom for restaurants and takeaways as such, we already have the technology and agreements in place for customers to order by text message and Sky's interactive television service. For customers, the convenience of being able to order whilst on the move or via the TV and not have to look through the telephone directory every time they want a takeaway, gives a strong competitive edge to restaurants that feature on the website."

David Lin, proprietor of Jambo's Chinese Restaurant in Jersey, says: "Every month, we receive many orders from OrderYourTakeaway.Com, this relieves pressure on our phones and has clearly increased revenue. I let all of our customers know about the service as it's easier to run the takeaway side of the business with orders generated by the website, rather than ad hoc calls received directly to the restaurant."

Restaurant, takeaway and sandwich shop owners who are interested in featuring their restaurant on www.OrderYourTakeaway.Com are asked to call Nathan Wright on Freefone 0800 915 8087 or email Nathan@takeawayonlineservices.com.