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Cherry
Valley, the UK's leading supplier of duck, is set to launch an
exciting new foodservice offering to the trade audience at The
International Food and Drink Event (IFE) this March.
Cherry Valley Farm Fresh will
offer the finest and freshest duck products to retailers, caterers,
distributors and wholesalers, providing more meat and less fat than
any other brand on the market and allowing buyers to supply the
highest quality produce to their customers.
Through 40 years of experience
and unique farming heritage, Cherry Valley Farm Fresh will provide
half and whole ducks with superior texture and taste qualities into
the market place. Farm Fresh ducks also have better and unique
welfare systems as they enjoy natural daylight and fresh air but also
have the benefit of being protected from countryside predators and disease.
This will be the 10th year Cherry
Valley has exhibited at the global food and drink show, which is the
ultimate product sourcing event for buyers in the food industry. 2009
will see the company's stand divided into three themed sections to
provide information about Farm Fresh, in addition to the established
consumer and Chinese market offerings.
Eric Jagger at Cherry Valley
said: "We are extremely excited about the launch of Farm
Fresh, and IFE 2009 provides the ideal opportunity for us to
introduce this higher welfare duck to key players in the industry and
communicate the versatility of duck, how it readies itself to a
number of cooking occasions and position it as a fantastic
alternative to more traditional meat and poultry dishes. Those with a
poultry requirement can discover the quality of product we can offer
them and there will be lots of information on offer, as well as
Cherry Valley Farm Fresh representatives on hand to answer any questions."
Passionate about the quality of
the ducks it produces, Cherry Valley promotes excellence every step
of the way by looking after the welfare of the ducks and the
environment they grow in so customers can be satisfied they are
receiving the best cared for produce. The company is achieving this through:
* giving ducks access to verandas
from the barns in which they live so they are free to come and go as
they please,
* laying fresh straw for Farm
Fresh ducks on a daily basis and supplying it back to the farms to
use as a natural fertilizer,
* having purpose built pools of
water housed in our verandas so that our ducks can wade, preen and paddle,
* keeping the duck's drinking
water separate in the barns along with the feed, which contains
locally sourced wheat and contains no bonemeal or additives.
Cherry Valley can be found at
stand S2505 at IFE 2009, which will take place at London's Excel on
15th - 18th March 2009.
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