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Fresh
RM, organisers of ScotHot (2-4 March 2009), are delighted to announce
that they will be hosting the semi-finals and final of the UK Barista
Championships 2009 alongside one of the Show's newest features,
Café Life Scotland.
"Hosting the semi-finals
and final of the UK Barista Championships is very exciting for
ScotHot, and will be a great attraction for visitors keen to see the
latest up-and-coming talent in this skilled art-form.
Coffee has always been an
important and popular part of ScotHot and the competitions really
bring this to life at the show for the hotels and restaurant
visitors. Its great that now we can extend this to the sandwich and
coffee shop owners and staff who will be attending Café Life Scotland."
Marie-Clare James, Event Manager, ScotHot 2009.
There are around 2000
professionally trained Baristas in the UK and every year British
Baristi enjoy friendly competition as they aim to become regional
winners and qualify for the event that will crown them as UK National
Champion title. The event is the culmination of six regional heats
which will be held in Scotland, Northern Ireland, The South West, The
North, Bristol and the Midlands.
Having successfully competed in
regional heats across the UK, 24 baristas - professionals trained in
the art of espresso preparation - will battle it out in the final on
4 March, where the winner will receive an all expenses paid trip to
represent the UK in the World Barista Championship
The skill of a barista is crucial
to the quality of the coffee experience for the consumer, and
therefore from an outlet's perspective, having a national or regional
champion as amongst its staff can lure in new customers and ensure
that current customers return.
Café Life Scotland
(sponsored by Delice de France, Brakes and the Healthy Living Award
and in association with the British Sandwich Association) was created
in response to what the Scottish hospitality industry expect to see
at ScotHot - nearly 60% of visitors to ScotHot 2007 considered the
biggest growth area in Scottish Hospitality to be quickservice - and
will feature experts and inspirational speakers, all of whom will be
on-hand to share their expertise in this fast-growing sector.
For further information or FREE
registration to ScotHot saving the £15 entrance fee, please
visit www.scothot.co.uk.
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