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Inspired by successful screen icons such as the cast of Mad Men and
Daniel Craig's portrayal of the original debonair gentleman, James
Bond, there has been an increased demand for 'proper cocktails' for
men, with the original men's cocktail the Rusty Nail enjoying a
revival on the New York & London bar scene.
However, according to a new poll by Drambuie, British men believe
that despite this renewed demand, there are still only a handful of
masculine drinks available to them in bars this side of the pond. A
massive 40% of those quizzed say that men are expected to drink only
beer and an additional 34% believe that most cocktails and long
drinks are targeted only at women.
Despite rarely seeing a man perusing the cocktail menu in a bar,
precisely due to the reasons stated above, around half of those
polled say that they do actually enjoy drinking cocktails, with this
figure jumping to 65% in the 25-34 age group. A massive 84.3% within
this group also claim to be adventurous when it comes to trying new
drinks, yet 37% of them believe that the limited choice available
stops them from being anywhere near as adventurous as they would
like.
Drambuie has answered the cries of this new breed of Mad Men-esq guys
desperate for new masculine drinks, with the re-launch of the
original man's cocktail, The Rusty Nail & the launch of 2 new serves.
The Drambuie Rusty Nail is the classic whisky cocktail consisting of
Drambuie - the world's best selling whisky based liqueur - and any
blended scotch. The mixing of these 2 neat spirits creates a drink
with incredible depth of flavour, it is the quintessential mans
cocktail.
Their second manly creation is the Drambuie Crushed Nail, a
refreshingly simple alternative to the caprinia, Drambuie lime wedges
& crushed ice.
Then finally, catering for the half of the British male population
that enjoy drinking long drinks but feel there are few focused at
them there is the new Drambuie Jamaican Nail. This is Drambuie mixed
long with Ginger Beer, a drink with massive refreshment that still
retains a real depth of flavour to suit their blokey taste buds.
Drambuie Rusty Nail: - A classic British cocktail that was supped by
super-sophisticated Manhattanites in the 1950s and favoured by the
likes of the Rat Pack is a blend of Drambuie and Scotch served on the rocks
The beauty of this cocktail is that it can be made to the personal
preference of the drinker, namely the quantities of Drambuie &
Scotch & equally as important the choice of Scotch. And that's
the key: if you like it, if it is in balance for you, well, that's
all that counts. It first appeared in 1937 in the form of the
"B.I.F", credited to one F. Benniman. He created it to
showcase what was in his view was "the best Of British spirits'
to Americans at the evening drinks reception of the second British
Industries Fair in the USA. Back then Benniman served his creation
up, three parts Scotch (brand unknown) to one part Drambuie, with a
dash of Angostura bitters.
It took another generation or so for the drink to assume its classic
name and form, during which time it tried on several identities. It
was a D & B (with brandy) at Little Club No. 1 (a swanky joint on
East Fifty-fifth Street much haunted by showbiz types in the late
1950's), a MIG-21 at USAF Officers' Clubs in Thailand and Viet-Nam.
While On the West Coast one enterprising barman tried to re-name it
Knucklehead but for some reason it never took off!
Eventually though, the "Rusty Nail," developed in New
York's 21 Club, beat aside all other contenders when in 1963, it was
given approval by the chairwoman of the Drambuie Liqueur Company in
The New York Times.
Once the Drambuie Rusty Nail found its identity, it found its home.
The classic Drambuie Rusty Nail - 1:1 ratio with Johnnie Walker over
ice - was to the classic downtown bar as coffee was to the morning
commute across the 60s & 70s.
Drambuie Jamaican Nail: - Drambie served long, with ginger, lime
wedges plenty of ice. The complex Jamaican spices mean it's both
refreshing and has a real depth of flavour
Crushed Nail (The Libertine): - Drambuie, lime wedges and crushed ice
- a refreshingly simple alternative to the Caprina
Drambuie Twisted Nail: - A long, modern variation of the original
Drambuie cocktail, the Rusty Nail, that mixes Drambuie with Jack
Daniels in high ball glass filled with ice and topped up with
lemonade and fresh lime wedges. |
