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Chinese
New Year
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Prosperity
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January
29th
Chinese New
Year is the 1st day of the First Moon and is also known as The Lunar
New Year. |
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The
celebrations last for 15 days culminating with the Lantern Festival.
HP Foods development chef Terry Tan explains further, "The most
colourful and fragrant festival in the Chinese calendar; Chinese New
Year represents the beginning of the symbolic Chinese life cycle with
food at the centre of celebrations. Every market place in China is
ablaze with colour from plum blossoms to oranges, tangerines, red
lanterns, whole roast pigs and melon seeds dyed red as a symbol of
good fortune. The word 'red' means prosperity and this is the perfect
opportunity for operators to capitalise on the popularity of Oriental
Cuisine, offering customers enticing new flavours to maximise food
sales and profits. The ultimate objective for Chinese New Year
Cuisine is all about achieving a perfect balance of flavours, with
interaction between opposing forces (Yin and Yang). If you achieve
this your diners will be tantalised."
Amoy, the
essential Oriental choice when listing Oriental Cuisine on your menu,
can help produce a variety of menu offerings. The Amoy range includes
soy sauces, cooking/ingredients sauces, dipping sauces, noodles,
Oriental vegetables and accompaniments such as prawn crackers and
fortune cookies. Why not add Peppery Szechuan Chicken to your menu
and step into the New Year with a share of this ever-growing market?
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