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Essential
Oriental
The
Oriental market is worth a staggering £115m according to
analysts AC Nielson and continues to grow, offering Operators a great
opportunity to reap the benefits of increased revenue and profit from
Oriental food sales. With 55% of consumers eating Chinese at least
once a month, and 86% of households owning a wok, this is surely a
market worth tapping into. |
Jo Wallace,
Marketing Manager, HP Foodservice comments, "HP Foods works very
hard to ensure that the growing consumer demand for Oriental dishes
is met by creating a unique range of recipes with our award winning
development chef Terry Tan. Using Amoy within Oriental Cuisine
enhances the dining experience offered, giving customers the
authenticity they demand. 8 out of 10 Chinese Chefs choose Amoy ,
proving that it is the must-stock range, for the easy creation of
great-tasting and truly authentic Oriental dishes".
The
fundamentals of Oriental cooking are taste, ease, health and
authenticity. Terry Tan, HP Foods development chef explains,
"Achieving the perfect balance of flavours is a fundamental
concern of Oriental Cuisine. The core Oriental ingredients of soy,
oyster, black bean, sweet & sour, plum and hoi sin sauces,
together with sesame oil, form an endless combination of interesting
tastes and textures. Most Oriental dishes can be made using a wok,
which works effectively due to the high heat and the constant
movement of the food. This ensures each dish cooks very quickly with
a minimum of fuss, whilst retaining maximum taste and texture.
Stir-fry is so popular because it fulfils the need of a simple and
healthy, yet delicious meal choice. Very little oil is needed in the
process, which ensures the essential nutrients of the ingredients are
retained. Amoy is truly authentic Oriental with its origins in China
dating back to 1908."
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