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ASHA'S is
named after the Legendary Bollywood playback Singer Asha Bhosle who
has put her name to the chain of restaurants as well as her culinary
expertise to create a unique and exciting experience.
Ms Bhosle, who
has recorded over 15000 songs and is a dame of the British Empire, is
arguably the most iconic figure in the Asian community and now
extends her appeal with the launch of her own restaurant chain. Ms
Bhosle has spent months with world famous chefs to create signature
recipes that capture the flavours of traditional north-western Indian
cuisine, which she is now ready to share with people throughout the UK.
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Birmingham
will be the first UK city to open an Asha's restaurant - following
the already successful opening of Asha's in Dubai & Kuwait - and
will signify the start of a multi-million pound investment that will
ultimately see between 10-20 Asha's open in Britain.
Russell Scott
of Brandasia the UK Franchisee says "Asha's aims to introduce a
new image for Indian restaurants as all day venues catering for food
and drink needs, both during the day and night, whilst offering a new
level of quality and service but maintaining an appealing price point."
Asha's
Birmingham exudes opulent contemporary décor completed with
stylish furnishings in an open and fresh setting that creates a
beautiful ambience and captures the very essence of Asian culture.
Subtle mood lighting, magnificent tropical flower displays and the
infusion of Bollywood gives customers the instant wow factor even
before they get to the menu.
From
traditional favourite dishes with a hint of Asha's personal touch to
the more adventurous recipes, the kebab-based menu has something for
everyone. Renowned chef Mr Mohd Saleem Qurashi spent three months in
the kitchen with Ms Bhosle, perfecting her secret recipes and
creating a selection of dishes that will become Asha's signature in
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Asha's also
offers an extensive and varied choice of alcoholic and non alcoholic
cocktails to appeal to both diners and customers at the bar. From
Pineapple Mojito to Lal Quila (Pomegranate syrup blended with vanilla
ice cream and cranberry scented with rosewater), Asha's has over 60
to choose from.
While
customers sample the menu and enjoy the pleasures of Asha's
cocktails, an eclectic mix of modern ethnic beat lounge music and, of
course, Ms Bhosle own hits will provide a subtle background of
entertainment that brings the entire experience together.
General
Manager, Jaimon George will be responsible for his a team of chefs,
waiters and bar staff to make sure they meet the standard that Asha's
will become famous for. He said: "This is an exciting
opportunity for people in Birmingham and Indian food lovers
throughout the UK. Asha's stylish look and comfortable feel is unlike
most Indian restaurants and combined with the fairly priced food and
drinks menu, we are certain it will be a great success."
Asha's
Birmingham opens from 9am through to lunch and dinner sittings before
doors close late
The 180
capacity venue (140 seated, 40 bar) also features a function room for
corporate clients with private dining areas Jaimon adds: "We
want business people in Birmingham to look at Asha's as a venue where
they can meet clients or colleagues for a coffee, escape the office
for an hour or have a quick lunch"
Asha Bhosle is
delighted to open her first restaurant in the UK, she said: "It
is a wonderful feeling to be able to apply my experience and passion
to another industry and share this with people in the UK."
A Grand
Opening will take place in January 2007 which Asha herself will
attend bringing many famous stars from Bollywood and the Music Industry.
Asha's
Restaurant, Edmund House, 12 - 22 Newhall Street, Birmingham, B3 3LX.
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