Pushing All The Right Buttons

A recent survey has revealed that over 73% of diners state that the main reason for not returning to a restaurant is due to inconsistent or poor service. A revolutionary new product just launched, looks set to rejuvenate the service industry throughout 2007. Nottingham-based operation, Service Alert, has developed touch4, which enables on-demand customer service in a variety of hospitality and leisure settings.

Customer satisfaction and reputation can make or break a restaurant or hotel, hence the current wave of hotel inspector and dining out disaster stories and jokes. Bad hotelier/restaurant TV reality shows are so in vogue and it's not the food or rooms that's letting the side down this time. Customer horror stories highlight all too often that prompt and unconfused service is paramount. Diners are still using elaborate gestures to attract a waiter, mime the bill or interrupt their meal just to run to the bar to repeat their drinks order. All this looks set to become a relic of the past.

The touch4 is a tabletop, wireless pod, operated by an electronic touch-control system, allowing customers in restaurants and hotel lobbies to call for food, drinks or the bill from the comfort of their seat, therefore spending more money and enhancing the experience for staff and customer. Pressing a simple icon sends a request for service, picked up and acknowledged via a central touch-screen or PDA. Customers can then relax and await a member of staff, ready to service their needs.

The establishments also reap the benefits directly by adjusting staffing levels to match the peaks and troughs, and replace under-performing personnel. The touch4 can aid training, as it is savvy enough to highlight service issues and measure productivity. The versatile, stylish and durable rechargeable units can be branded to suit the venue, with colour coding options available. touch4 is currently being trialled by a number of leading hospitality brands.

The touch4 is also set to make a big splash with clients who need business lunches, conferences and boardroom catering to run without a hitch or delay. The discreet touch4 offers the flexibility of service on demand, with no interruptions during important meetings and presentations. More information can be found at www.servicealert.biz