|
The study of
the UK wine and spirits markets for 2005, with forecasts to 2010*, is
part of a global research project commissioned by VINEXPO, the
world's biggest wine and spirits fair, held in Bordeaux, France, from
June 17-121. The research was conducted by leading drinks researchers
IWSR in 28 wine producing countries and 114 wine and spirits
consuming markets.
The growth in
UK retail value is a long term trend explained both by rises in the
amount of wine drunk and by the higher average price of a bottle of
wine in the UK of £3.11p - more than in most European countries.
Annual average
wine consumption is forecast to grow at 3.7% in the ten years from
2001 to 2010 - three and a half times faster than the growth in world
consumption.
However,
British wine drinkers will still drink less wine in total in 2010
than the world's top four: France, Italy, the USA and Germany; the UK
will be in fifth place. In 2005 British wine drinkers consumed nearly
1.7 billion bottles of grape wine. This was equivalent to nearly 27
litres per person of legal drinking age a year, roughly the same as
Australia (28.3 litres) or Holland (28.6 litres) but a long way
behind Denmark (38.3 litres) or Germany (36.6) This rate of growth
will slow in the run up to 2010 when Vinexpo forecasts that wine
consumption will reach 28.5 litres per head, equivalent to 38 bottles
a year or 3.2 bottles a month - less than five glasses a week.
British wine
drinkers are also opting to pay more. Sales of bottles priced at more
than £2.90p accounted for nearly half of volume in 2005, a rise
of 40% since 2001, while bottles priced at less than £2.90p grew
at only 12%.
Red wine
accounted for just over half of all wine drunk in 2005 (nearly 53%)
with consumption increasing by more than 35% between 2001 and 2005.
Rosé wine, however, showed very rapid growth of more than 63%
in the same period and consumption of rosé is forecast to rise
by 25% by 2010.
|
 |
The research
also reveals that Australia has overtaken France as the UK's number
one wine supplier. Between 2001 and 2005 the volume of French imports
fell by 7.58% while imports of Australian wines rose by 51.7% to put
it in leadership position. At the same time imports of wine from the
USA more than doubled while imports from South Africa rose by more
than 50%.
As far as
spirits are concerned, Scotch Whisky is still the UK's biggest
selling spirit, though each year sales are declining. Between 2001
and 2005 sales fell by 6.7% (7.339 million cases in 2005) and are
forecast to fall a further 10% by 2010. Nonetheless, the UK remains
the fourth largest market in the world for whisky sales by volume.
Vodka,
meanwhile is rapidly gaining on Scotch and will overtake it by 2010.
Volume sales are rising at an average of more than 5.5% annually and
by 2010 are forecast to reach 8.405 million cases. |
World data
at a glance
o World
consumption of wine reached 30.4 billion bottles in 2005 and will
grow to 31.8 billion by 2010
o World wine
sales at rsp reached nearly $107 billion in 2005 and are forecast to
climb to $117 billion by 2010.
o The USA will
become the world's biggest wine consumer by 2010, overtaking Italy
and France
o The USA is
the world's biggest market for wine sales at $19.7 billion dollars in
2005. Sales are forecast to reach $22.75 billion by 2010
o China was
tenth biggest wine consumer in 2005 and will move up to ninth
position by 2010
o The Russian
Federation will become eighth biggest consumer by 2010
o Red wine
accounts for more than half of world wine consumption and will grow
to more than 15 billion bottles by 2010
o Rosé
wine will see continued growth but white wines will be almost static
o Wine
consumption will grow in most markets but by 2010 will decline in the
present leading wine consuming countries of France, Switzerland,
Portugal, Argentina and Spain
o World
consumption of spirits is growing at nearly 1.4% a year
o Asia
accounted for nearly 47% of all spirits consumed in the world
o Total sales
of spirits worldwide should reach more than $180 billion by 2010
o Sales of gin
are falling while rum, scotch and tequila are growing
o China will
become the second largest market for cognac in the world by 2010 with
the UK in third position. The USA is the world's largest cognac
market.
The research,
entitled '10th global study of current trends in the International
Wine and Spirits Market and Outlook to 2010', shows that global wine
production reached 278.300 million hectolitres in 2005 and is
forecast to rise to 287.000 hectolitres by 2010. World consumption in
2005 was 227.881 million hectolitres; forecast to rise to 238.825
million hectolitres by 2010.
|
