|
'Ten
top trends for 2008' published by food&drink towers
food&drink towers (www.foodanddrinktowers.com)
has published its widely anticipated annual 'ten top trends' report.
The report highlights a wealth of new product development and
marketing opportunities for brands to get stuck into over the next 12
months.
It's probably a good idea for
brand and marketing managers to get stuck in sooner rather than later
- they've got a lot on their plates for 2008. Helen Lewis, author of
the report and managing director of food&drink towers, comments:
"Food and drink brands
now have to tick more than one ethical box to appeal to the growing
number of ethically-minded consumers.
"After last year's
climate change awareness campaigns, 2008 is the year for climate
change action for both brands and consumers.
"Weight management will
be led by ingredients innovation, while self-rewarding will rise as a
prominent trend for today's hard-working and time pressured consumers.
"Superfoods will get more
specific, as the European health claims regulation makes an impact,
prevention will be the aim of the health game, and we're preparing
ourselves for a raw food revolution.
"Meanwhile, mental acuity
and brain health concerns offer NPD opportunities for functional food
and drink manufacturers.
"Ultra-premium products
will help to boost value sales in key categories.
"Finally, following the
rise of the local food movement in 2007, small really is beautiful
for this year's food and drink industry."
"This year will see
trends such as provenance, whole & natural, premiumisation and
indulgence move on to the next level. Any brand resting on its
laurels will have to consider its role in the forward-thinking food
and drink industry of 2008", says Lewis at food&drink
towers, the online media resource for food and drink journalists,
manufacturers, retailers and PRs.
Lewis, also a freelance food and
drink journalist, explains: "It's time to start breaking
rules and thinking more creatively to appeal to the more
sophisticated and fussy consumers of the future."
food&drink towers has
selected 10 trends that are expected to rise in prominence over the
next year. The report analyses the opportunities and current activity
in a detailed but straightforward way. From January 14, 2008 the
report is freely available for all registered members of http://www.foodanddrinktowers.com/.
|
