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India-based celebrity chef Sanjeev Kapoor launched his The Yellow
Chilli restaurant in Bahrain, marking the franchise's first expansion overseas.
Considered to be the best spot to enjoy casual dining with
deliciously different Indian food, Kapoor's The Yellow Chilli brand
has been creating waves in 14 cities across India, said a statement.
The Yellow Chilli is a casual dining experience with a five-star
feel, said SunCity Ventures, who announced its latest food undertaking.
'As a responsible organization, SunCity Ventures brings to Bahrain
the world's finest brands, and we are very glad to open the first The
Yellow Chilli restaurant in the Middle East at Seef Mall. This
location was chosen as per definite criteria such as the strategic
location of the mall, which is considered a leading shopping centre
that attracts all ages," said Ahmed Esam Fakhro, managing
director - SunCity Ventures.
Mohammed Adel Fakhro, chairman - SunCity Ventures, said:
"Indian food is a favourite for one and all, so we decided to
have these authentic dishes in the Kingdom, for everyone to taste the
delicious fare of world renowned Chef Sanjeev Kapoor."
"We at SunCity Ventures are keen to offer all new and unique
cuisines in various parts of the Kingdom. We hope to introduce
concepts that will help move the dining experience to a new level."
Notably the most celebrated face of Indian cuisine today, Sanjeev
Kapoor has been sharing his love for Indian cuisine with his popular
cookery show Khana Khazana for the past 18 years. This chef
extraordinaire has several best-selling cookbooks, culinary awards,
his own brand of cookware and numerous food products to his name.
Sanjeev Kapoor is pioneer of FOODFOOD, SE Asia's first 24 X 7 TV channel.
His brands of restaurants like The Yellow Chilli, Khazana,
Options, Signature, Sura Vie, Pin Yin Café, The Gold Leaf
Banquets have created indelible impressions on many discerning
palates, a statement said.
The Yellow Chilli features a variety of North Indian specialties,
including the celebrity chef's signature dishes.
"Each item on the menu has been selected keeping in mind the
discerning palate of the people of the world who look out for Indian
food. It is indeed a proud moment for me to bring the joys of Indian
food to the prosperous land of Bahrain," said Kapoor.
"The Yellow Chilli, as a brand, has been growing by leaps and
bounds in many cities of India and its friendly approach has made it
a household name. Mind you, the food is crafted keeping in mind that
the palate wants a mix of familiar with novel and hence the cuisine
presented is called 'deliciously different'. I am hoping that the
wonderful people of Bahrain will enjoy the true taste of Indian food
as presented in my signature style at The Yellow Chilli," he added.
Hassan Mechmechani, operations manager - SunCity Ventures, said:
"The Yellow Chilli is a distinguished set up with state- of-
the-art-décor with a warm welcoming ambience that is a replica
of true Indian hospitality," he added. With great service at
reasonable prices, The Yellow Chilli promises to be the ideal place
to share a savory Indian meal with family and friends." |
