British Egg Week
9 - 15 October 2006

A major new campaign to be launched by British Lion eggs will give budding sports stars the chance to get closer to their heroes and learn about the importance of healthy eating for this year's British Egg Week.

British Lion eggs have enlisted the support of a team of British sporting Lions, including Michael Vaughan, Sir Steve Redgrave and Andrew Murray to launch a new charity recipe booklet, 'Sporting Eggsellence' which will also raise money for the charity SPARKS (Sports Aiding Medical Research for Kids).

Eggs are packed with protein for muscle growth and repair - so whether you choose Martin Johnson's scrambled eggs or Andrew Strauss' eggs Benedict, everyone can enjoy the same recipe as their sporting hero and get a healthy balanced meal as part of the deal!

To show kids how easy it is to whip up a egg dish fit for a champion an OmeletteXpress bar, manned by World Record Omelette maker Howard Helmer & local sporting heroes, will tour UK schools educating children on the importance of healthy eating.

There will also be the chance to get involved at your local supermarket by collecting three Lions from egg packs. Each person to send off Lions along with the special form will not only get a 'Sporting Eggsellence' recipe booklet and be entered into a prize draw, they will also be ensuring an additional donation is made to SPARKS, enabling sick children to benefit at the same time

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