|
|
|
Focus
On Beer & Wine
THE
BEER FACTS
Ninety per
cent of beer sold in the UK is produced in the UK, while 99 per cent
of wine sold in the UK is imported. Since 1979 wine sales have leapt
by 162 per cent. Beer sales have sunk by 16 per cent over the same period
* UK brewers
use 40% of the malting barley crop and sustain hop farming in the UK.
* The sector
supports around 1 million jobs, with more than 630,000 directly
employed in brewing, distribution and the UK's pubs and bars.
* The average
pub spends £75,000 in its local economy every year.
* Almost half
(46%) of all alcohol consumed in the UK is beer. |
* 28 million
pints of beer are sold every day.
* The brewing
and pub sector contributes over £22 billion to the UK economy -
2% of GDP.
* Excise duty
and VAT account for one third of the retail price of beer.
* The UK is
the only 'high tax' EU member to increase duty since 1992 by 28%.
(British Beer & Pub Association)
2006 has seen
an improvement in the downward sales trend for beer in UK with the
considerable help oF the World Cup.
On Saturday 3
July sales of beer and wine reached fever pitch in the run-up to the
quarter-final match with Portugal, then spiked once more after the
game. About four million cans and bottles of beer and one million
bottles of wine were sold at J Sainsbury on both Saturday and Sunday.
The number of
people who went shopping on Saturday was down 12.5 per cent from the
previous week and 16.1 per cent from a year ago, according to
Footfall, the retail information provider.
Whilst
supermarkets and television pubs have been raking it in, restaurants
and food based pubs such as Harvester have been having a torrid time.
Consumption
The American
scientist and statesman, Benjamin Franklin, who lived in London from
1757-1774, recorded the daily beer consumption in a London printing
house which he visited. The employees each had a pint before
breakfast, a pint between breakfast and dinner, a pint at dinner, a
pint at six o'clock and a pint when they finished work.
The market for
Beer, Cider & FABs in the UK decreased between 1999-2004, growing
at an average annual rate of -0.9%.
The leading
company in the market in 2004 was Scottish & Newcastle. The
second-largest player was Adolph Coors Company with Interbrew S.A. in
third place.
The ethnic
sector has become ever-more competitive with pressure from the big
players such as Stella and Heineken and the emergence of smaller
labels such as Bombay Pilsner. In the Indian sector it is very
difficult to obtain any sensible figures from the brewers, most of
whom are based in Britain, but it now seems that Cobra has taken
clear top spot.
Premium Lager
The growth of
the premium lager market has introduced specialist labels from all
over the world but when is premium not really premium.
"	The
official definition of Premium Lager from wikipedia.org is a lager
of greater than 5% alcohol. Notable examples are: *Stella
Artois*Grolsch*Kronenborg 1664*Carlsberg Export*
Whilst most
"Premium Lagers" fit or exceed this description there are a
few that do not so are technically not 'Premium' under the
definition. Also few are brewed in the country to which they are
linked with many brewed in UK, Belgium or other parts of Europe. :-
Patrona
(Mexico) 4.5% ABV ; Cusquena (Peru) 5.0% ; Bangla (Bangladesh) 5.2% ;
Lal Toofan
(India) 4.8% ; Gurkha - (Nepal) 5.0%: Boags (Tasmania) 5.0% ; Bengal
Tiger (India) 5.0% ; Cobra (India) 5..0% ; King Cobra (India) 8.0% ;
Kingfisher (India) 4.8% ; Tikka Gold (India) 5.0% ; Asahi (Japan)
5.0% ; Kirin (Japan) 5.0% ; Kirin Ichiban (Japan) 5.5% ; Orion
(Japan) 5.5% ; Sapporo (Japan) 4.7% ; Tusker (Kenya) 4.2% ; Beer
Chang (Thailand) 5.0% ; Singha (Thailand) 6.0% ; Tiger (Singapore)
5.0% ; Sun Lik (China) 5.0% ; Tsingtao (China) 4.5% ; Red Stripe
(Caribbean) 4.7% ; San Miguel (Spain) 5.0% ; Estrella Damm (Spain)
5.4% ; Nastro Azzurro (Italy) 5.2% ; Bombay Pilsner ( India)5.0%
|
