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'Schweppes'
Brings Inspiration And 'Know How' To Adult Soft Drink Category
'Schweppes',
one of Britain's most iconic brands, is set to create a sensation
this summer with the launch of a multi million pound marketing
campaign, which is the biggest through the line investment the brand
has seen since The Coca-Cola Company acquired Schweppes in 1999.
With
innovative product development and substantial media support, the
2006 programme will firmly establish the brand within the growing
adult soft drink category by drawing on 'Schweppes'' heritage and
long standing experience of the world of adult drinking.
Product
Innovation:
'Schweppes'
continues to anticipate consumer trends in both the on and off trade,
by introducing two new tonic flavours to the Schweppes range. A first
for mixers, 'Schweppes'' new pomegranate and juniper tonics will make
a perfect complement to spirits including gin, vodka or golden rum or
as with 'Schweppes' Indian Tonic water, they can also be drunk on
their own.
Packaging:
'Schweppes'
continues to showcase its innovation in the off trade with the
introduction of a 1 litre proprietary bottle with new graphics and a
specially designed cap which also doubles as a spirit measure to
ensure the optimum drink experience. This summer will also see the
launch of a limited edition seasonal lemonade called 'Schweppes'
Summer Punch Lemonade', offering the perfect non-alcoholic summer
refreshment for adults. The brand's 'Russchian' aromatic mixer,
perfect for mixing with vodka is currently available in a 500ml
bottle and will be launched in a 1 Litre bottle for off trade this
August; the 200ml bottle will be launched in the on trade this
summer.
Broadcast:
Returning to
our screens for the first time in a number of years, a new
'Schweppes' TV and cinema advertising campaign also launches this
summer. Scheduled to break on 1st August 2006, the campaign is
designed to inspire consumers to make, experience and taste great
drinks with the strapline 'Sch&ldots;You Know How'.
"'Schweppes'
is a fantastic brand and this year sees Coca-Cola Great Britain put
a huge investment behind it, our biggest since we acquired the brand
7 years ago" says Cathryn Sleight, Marketing Director, Coca-Cola
GB.
"With the
introduction of new exciting products, building on the brand's
heritage and 'know how' and its confirmed popularity amongst adults,
we believe 'Schweppes' is in a great position to evolve from being
the ultimate mixer specialist into the definitive adult soft drinks
brand for 30 something's."
"It is
our aim in 2006 to consolidate 'Schweppes'' mixers sector leadership
and at the same time broaden its presence in everyday adult
refreshment" concludes Sleight.
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