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Cobra
Beer Strikes Gold At Monde Selection As Boss Become Lord!
Cobra Beer
has struck gold, winning no fewer than 12 Gold medals for its beers
at the prestigious Monde Selection, Brussels 2006 - World Selection
of Quality. For the second year running, Cobra has been awarded more
Gold medals for beer than any other company in the world. |
The 2006
ceremony was held in Prague, Czech Republic where Cobra was awarded a
total of 17 medals including one of the highly-coveted Grand Gold
medals for its Indian-brewed beer, a further 11 Gold medals and five
Silver medals. These accolades are a testament to the continued
strength of Cobra Beer's international brewing relationships with
Charles Wells in the UK, Browar Belgia in Poland and Mount Shivalik
in India.
Charles Wells
received Gold medals for each of the three Cobra products it entered
including Cobra draught, which made its debut at the awards, as well
as for bottled Cobra in 330ml and 660ml sizes. The brewery was also
awarded an International High Quality trophy in recognition of their
Gold medal awards for Cobra Beer for the past three years in a row.
Of the 17
medals won, 12 were awarded to Cobra products brewed by Browar Belgia
in Poland, including two Gold medals for Krait Beer - Cobra's beer
for the American market, and a Gold for King Cobra, the double
fermented strong lager, which was entered into the selection for the
first time. Browar Belgia too was commended for their consistent high
brewing standards for Cobra Beer with the award of their own High
International Quality trophy.
Finally,
Cobra's brewing partner in India, Mount Shivalik Group entered its
two products for only the second time and was awarded a Grand Gold
and a Gold medal for bottled 330ml and 650ml Cobra respectively."
"I am
delighted by our tremendous showing at this year's Monde
Selection", said Lord Bilimoria CBE DL, founder and Chief
Executive of Cobra Beer. "We were overwhelmed to win 11 Gold
medals last year, and to win 12 this year demonstrates that we
continue to punch well above our weight. We are all very proud of
this achievement." Karan Bilimoria was named to the House of
Lords by the independent Appointments Commission in May, 2006, was
appointed to the House of Lords on 16th June and formally entered the
house on the 24th July.
"We are
particularly proud of the success of our India-brewed Cobra. When we
resumed brewing in India in 2005 after an eight-year absence, we did
so because we saw that the consumer was crying out for choice, but
also because we saw the tremendous progress that Indian manufacturing
had made. These medals are proof that India is capable of absolutely
world-class manufacturing."
"We are
indebted once again to our Production Director, Robert Knox, who
oversees Cobra's brewing operations throughout the world, and to the
whole team at Cobra Beer, whose dedication has seen the company
continue to go from strength to strength."
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Jim Robertson
Head Brewer, Production and Distribution Director of Charles Wells
added: "We are thrilled to have won these Gold Medals from Monde
Selection, an organisation with a truly global reputation for
recognising the world's best products. Our success with the Cobra
products helps communicate our commitment to producing high quality
products to distributors, buyers and consumers."
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Patrick de Halleux, Chris Rendle & Claudine Lietar |
Koen Cruycke,
Production Director, Browar Belgia: "We are very pleased to have
been awarded these medals by Monde Selection, such a prestigious
competition within the international food and beverage industry. It
is very pleasing to be commended once again for Cobra Premium Beer
and even more so to win a Gold medal for King Cobra, which was
submitted to the awards for the first time."
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