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The award
winning, family-friendly restaurant group Giraffe will open eight new
restaurants within the next 10 months including four franchise
outlets in the airports with The Restaurant Group TRG
The openings
confirmed are Guildford high street (August) Exeter's Princesshay
(September), Manchester Spinningfields (October) with both Cambridge
and Bristol (Cabot Circus) confirmed for early in 2008. Giraffe are
also close to agreeing terms for restaurants in Brighton, Nottingham,
Oxford and Birmingham.
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Giraffe and
TRG will introduce biggest restaurant in Heathrow T5 with 260 covers
over 6,000 sq ft of space, Manchester Airport in October
They will also
introduce a new concept into both Stansted and T5 with the launch of
the "FRESH JUICE & COFFEE BAR". This concept focuses on
serving freshly made sandwiches /wraps/pastries/hand -roasted coffee
and freshly made to order juices and smoothies - all served in a
funky diner style design - similar to the giraffe business but giving
it, its own identity. If this new concept works, giraffe plans to
open these in small locations in busy high street - business locations. |
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Giraffe's
philosophy is to provide a relaxed, comfortable dining experience
with a focus on healthy and ethical eating for all the family. Its
ability to blend in with its local surrounds has been instrumental to
its success - managing to make each restaurant unique, but relevant
to its local customer base. The restaurant menu offers an extensive
choice of foods from around the world including wholesome brunches,
fresh fish dishes, mezze finger food, classic global burgers, wok
fired noodle dishes, great cheesecake, hand roasted coffee, specialty
organic teas, cocktails and freshly squeezed juices and smoothies
supplemented by weekly blackboard specials, all served by a friendly
team to the sounds of spirited global music from the 'Putumayo'
record label.
Giraffe's
management team is led by Russel and Juliette Joffe together with
Andrew Jacobs. The husband and wife team founded Giraffe in 1998,
four years after selling their successful Café Flo chain.
Presently there are 17 Giraffes open in prime locations in
Marylebone, Hampstead, Islington, Battersea, Chiswick Richmond,
Kensington, Muswell Hill, Wimbledon, Spitalfields, Heathrow Airport
(franchise with TRG), The Royal Festival Hall, Milton Keynes,
Manchester Trafford Centre, the Brunswick Centre in Bloomsbury,
Walton-on-Thames & recently opened in Lakeside Shopping centre
new Boardwalk.
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