Cobra Bite Is Launched Cobra Beer has announced the launch of Cobra Bite, a range of four fruit-flavoured premium lagers. The range features: Sweet Lime, Blood Orange, Apple and Lemongrass flavours, all of which contain 100% natural fruit extracts. Aimed at male and female drinkers between 25 and 35 years of age, Cobra Bite was rolled out exclusively into Tesco stores in May. Cobra Bite is breaking new ground in the beer industry and establishing a completely new category of 'fruit-flavoured premium lagers'. These are the only lagers in the UK market with 100% natural fruit extracts added after brewing, making them less challenging than traditional Belgian fruit beers and a refreshing and highly drinkable alternative to recent lagers brewed with citrus hops. Zoe Smith, Marketing Manager of Cobra Beer says: "We're excited about Cobra Bite as we feel it will offer consumers something truly different to anything currently on the market in that they are highly drinkable, premium quality fruit-flavoured lagers. We anticipate the range will prove particularly popular with experimental drinkers looking for a refreshing and different lager."   Top