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India
Now
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The Mayor
will be working with a range of partner organisations to deliver his
India season, India Now, from July to September 2007. This campaign
will celebrate everything Indian, both past and present, to highlight
the strong economic and cultural links between London and India.
The Mayor
wants to work with the widest range of partners possible, in order to
deliver a spectacular season of activity. He hopes that as many of
you will become involved in what promises to be a very exciting 3 months.
Over the
Summer, London will host India Now, a three-month season centring on
London's interaction with India's rapidly growing economy and
exploring India's culture. It will take in events, activities and
festivals across the capital dedicated to Indian art, film, food,
theatre, music and fashion.
India Now will
feature several key events, one of which will be a three-week
Indian-themed Trafalgar Square Festival commencing on the Thursday 2
August. The famous square in the centre of London will see
spectacular Indian and Indian-related outdoor events. Then on Sunday
2 September Regent Street - one of London's premiere shopping streets
will be transformed into an Indian streetscape complete with music,
spectacular sculptures, food and artisans.
Over 150 of
London's cultural organisations and attractions will participate in
the "India Now" season which will showcase India's
contribution to world culture, its rich tradition and most
importantly raise awareness and celebrate new Indian trends across
art, film, theatre, food, music and fashion. Both invited Indian
artists and London-based artists will be involved in the events.
Event listings for India Now are available on the Visit
London website.
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