India Now

 

 

The Mayor will be working with a range of partner organisations to deliver his India season, India Now, from July to September 2007. This campaign will celebrate everything Indian, both past and present, to highlight the strong economic and cultural links between London and India.

The Mayor wants to work with the widest range of partners possible, in order to deliver a spectacular season of activity. He hopes that as many of you will become involved in what promises to be a very exciting 3 months.

Over the Summer, London will host India Now, a three-month season centring on London's interaction with India's rapidly growing economy and exploring India's culture. It will take in events, activities and festivals across the capital dedicated to Indian art, film, food, theatre, music and fashion.

India Now will feature several key events, one of which will be a three-week Indian-themed Trafalgar Square Festival commencing on the Thursday 2 August. The famous square in the centre of London will see spectacular Indian and Indian-related outdoor events. Then on Sunday 2 September Regent Street - one of London's premiere shopping streets will be transformed into an Indian streetscape complete with music, spectacular sculptures, food and artisans.

Over 150 of London's cultural organisations and attractions will participate in the "India Now" season which will showcase India's contribution to world culture, its rich tradition and most importantly raise awareness and celebrate new Indian trends across art, film, theatre, food, music and fashion. Both invited Indian artists and London-based artists will be involved in the events. Event listings for India Now are available on the Visit London website.