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The UK
consumers' taste for quality coffee and the coffee shop experience
shows no sign of fading as the number of branded high street coffee
shops in the UK has just reached the 3,000 mark and is expected to
double in the future. Consumers are looking for a little luxury,
every day by treating themselves to more premium drinks. They are
increasingly prepared to pay more for quality and speciality
products, but also for ethical products such as Douwe Egberts Good
Origin 100% Utz Certified coffee.
Sustainability
and provenance have become a pre-requisite for today's consumer. In
response to this emerging trend, Douwe Egberts has introduced Good
Origin, a 100% sustainably produced coffee suitable for all types of
equipment solutions. Good Origin coffee is Utz Certified, a global non-governmental
organisation, which guarantees that the coffee produced was made
with respect of the living conditions of coffee farmers and the
natural environment in that area. This is great news for coffee
farmers, as Utz Certified offers farmers the opportunity to demand a
better price for their coffee. This in return allows them to invest
in better methods of production and helps to improve the standard of
living for coffee farming communities.
What's more,
Good Origin is 100% traceable from farm to cup (this unique tracking
system is the first to be introduced in the UK), allowing each cup to
be traced back to the farm and country it originated from. Good
Origin fits in perfectly with meeting this requirement since
consumers are becoming increasing more conscious of where their food
comes from. Douwe Egberts remains committed to a move to 100%
sustainability for all coffee sourcing and production. |
