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GUINNESS®
By Paul Hartley and Jane Birch Celebrating 250 remarkable years
Published by Hamlyn | 7th September 2009 | £9.99 |Hardback
Guinness®
adorers are in for a treat this autumn with the launch of an exciting new book
solely dedicated to the world's favourite beer brand. Published to
coincide with its
250th Anniversary, Guinness® tells the fascinating story of this
iconic brand - the people,
the places, the much loved advertising and of course the science
behind that perfect
pint! Added to this are also some scrumptious Guinness-inspired recipes making
this stunning tribute book a must have for all true fans of the
famous black stuff.
From the
beginning in 1759 when Arthur Guinness signed a 9,000-year lease on a small
Dublin brewery, to the present when over 10 million glasses of
Guinness beer are
drunk every day, Guinness® explores the compelling history of
the beer, through
a series of evocative photographs of the people and places that are
such a part
of the rich heritage of the brand. Here you can discover how a harp became synonymous
with the brand and what happened when Guinness launched 150,000 bottles
into the sea as a publicity exercise. Remembered
too are some classic advertisements, with some special moments from early
advertising work beautifully relived, including the famous Toucan
bird. Plus discover
what gives Guinness beer that distinctive colour and flavour and precisely how
to pour the perfect pint. Added to this are also 18 delicious
recipes, from a steak and
Guinness burger to Honeycomb and Guinness ice cream that make the
most of the
unique taste of one of the world's best loved beers.
Let's raise a
glass to 250 remarkable years.
Paul Hartley -
who created the delicious recipes in this book - grew up in a family passionate
about food and he has spent the last 25 years involved in every
aspect of celebrating
the very best in food. A regular presenter on radio, Paul is also
the author of
a number of bestselling cookbooks on such famous food brands as
Marmite, Heinz Tomato
Ketchup and HP Sauce and he is a partner in Hartley's Kitchen and Cookery School.
Jane Birch has
worked in publishing for many years and, as a writer and editor, has contributed
to a number of publications. |
