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Research by the UK's leading daily city deals website shows that
eating out has increased by 63% in 2010 compared to 2009. Also, 42%
admit to visiting the cinema more in 2010 than they ever have in
previous years.
The UK's leading daily city deals website has conducted research of
1,371 people to discover if social habits of Brits have changed in
the past twelve months. The study reveals that people across the UK
eat out, visit the local pub, and attend the cinema more in 2010 than
in 2009.
The research commissioned by group buying power website,
www.Groupola.com, shows that there has been a 63% increase in people
eating out compared to 2009. According to the results, 1 in 5 people,
21%, eat out every week, yet 74% claim to have only eaten out once a
month last year.
When asked, 'why do you eat out more in 2010 than you did in 2009?'
62% admitted that they 'have more disposable income' while 16% eat
out more because of money saving deals.
The results show that 58% of the 1,371 people asked have swapped
eating in for dining out. Only 13% claim to 'order food in' more than
eat out, and 19% say that their eating habits have not changed since
2009. 22% of those asked admit to dining out regularly.
83% of the respondents say they have visited the cinema 'more than
ever' this year. Of those, 56% say it due to money saving deals
available, while 9% feel films have 'improved' in 2010.
According to the study, a quarter of those polled, 23%, visit the
local pub more in 2010 than they did 2009.
When asked 'Have you been more sociable in 2010 than you were in
2009?' almost half, 47% said they have. Of those who are more social,
28% say they have 'felt happier' than last year and 34% claim their
finances have improved.
Mark Pearson, Managing Director of Groupola.com said,
"We commissioned this research because it was very well
known that last year dining out started to fade out and ordering in
started to increase. I was happy to see that people have started to
eat in restaurants more now, it shows that we are all getting back on
our feet financially."
He continues,
"I wasn't shocked to see the increase in cinema visits. The
graphics in films are vastly improving; 3D alone will be dragging
people off their sofas. Groupola.com is the only site of its kind;
city deals are updated regularly and with the power of group buying,
people can get fantastic deals for a fraction of the price." |
