Top Chef George Leung Puts A Unique Business Proposition On The Menu It's a £1 billion plus industry, but it's fragmented and with no dominant player - and now a top chef from Cheshire is cooking up a plan to put oriental food well and truly on the entrepreneur's menu. George Leung is well-known to gourmets dining at his Cheshire restaurants - and to specialist and premium food buyers in the big supermarket chains for whom he has created dishes and sauces. He has now launched the first-ever oriental takeaway food franchise to be offered in Britain, and it's looking like a tasty business opportunity. It's called Wok2go, and the menu is restaurant-standard food created for takeaway by George Leung. There are currently three Wok2go stores in the North West - and the concept is proving so strong and sustainable that a further 15 have been snapped up in just 12 weeks by franchisees across the country. "The oriental food market is worth more than £1 billion in Britain, and it is growing," said George. "But it is a market which is fragmented amongst thousands of businesses - and there is no high-quality oriental food chain or franchise in the country. "This is potentially a huge opportunity - and you don't have to be Chinese to own or run a franchise," he added. "Wok2go is a franchise that can be mastered and managed by anybody, including franchisees with no retail or food industry experience. "We offer franchisees intense four-week training programmes, supervised by myself, where they gather all the necessary skills to run an exciting and successful business. "The key is that the Wok2go concept provides customers with a consistently high-quality, healthy-eating menu in which only the freshest ingredients at the heart of Chinese and Thai cooking are used. "The food is cooked in the traditional style - searing hot woks in an open-plan kitchen. The customers see exactly what is going on, and enjoy the performance as much as the food they take home." Prospective franchisees are shown the existing Wok2go outlets and then treated to a cooking demonstration by George Leung. What they don't realise is that he's actually demonstrating how adept they will become after just one month of intensive training. "The secret is the way the store is laid out and equipped. It is a fool-proof 'production line' in which the equipment helps with the cooking because of pre-preparation, timers, alarms and a simple one-step-after-another process. "Essentially, we find the premises, we prepare it, brand it, we equip it, we help find staff and then we train everybody - and much of the training is done with my team, on the franchisee's premises. "A big bonus is that the food makes for extremely healthy eating: no added MSG, less fat, reduced salt - and, even if I say so myself, it is to restaurant standard." Wok2go is based in Wilmslow, Cheshire. Current Wok2go outlets are in Tytherington Shopping Centre, Macclesfield; The Square, Hale Barns, near Altrincham; Ellenbrook Village Centre, Worsley, Manchester