Bollywood Beer arrives in the UK UK based company Cerevina Limited (www.cerevina.com) has launched its new niche brand Bollywood Beer into the UK market. The beer, which has been specially created to complement Asian cuisine in particular, was first conceived on the beaches of Goa and now looks set to become one of the most popular specialist beer brands on the market says the company. Bollywood Beer is brewed to a centuries old traditional style, which uses only the finest malted barley, hops, yeast and water - nothing else. It is the pureness and simplicity of the brewing process that makes Bollywood Beer the perfect accompaniment to Asian food. Its simple clean taste complements perfectly the complexities of Asian cuisine. The timing of the brand's launch in the UK coincides with UK hosting IIFA (The Bollywood Oscars). A glittering weekend event recently hosted by Leeds, Bradford, Sheffield, York & Hull. Cerevina will unveil a number of promotional events publicising the new brand over the next few months. Manchester will play host to the first Bollywood Beer launch party, which will enable wholesalers, restaurateurs, media and key public figures to get to know more about this very important niche brand.