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Cobra
Raises the Bar, Winning
20
Monde Selection Gold Medals -
For
3rd Year
- More
Than Any Other Beer Brand in the World
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Cobra Beer
has completed a spectacular hat-trick winning a total of 20 gold
medals at Brussels' prestigious Monde Selection World Quality Awards
2007 - the most in the world awarded for beer for the third year
running. This included an incredible six grand gold medals. The
ceremony was held last week in Barcelona, Spain, and was attended by
brands drawn from over 60 countries around the world.
The gold
medals awarded to Cobra Beer were split between three of Cobra's
international brewing partners and they are a testament to the
continued strength of Cobra's brewing relationships with Wells &
Young's in the UK, Browar Belgia in Poland and Mount Shivalik Group
in India.
Wells &
Young's, Cobra's UK-based brewer received one grand gold medal for
bottled Cobra 330ml and a further two gold medals for Cobra draught
and its bottled 660ml product.
Of the 20 gold
medals won, 14 were awarded to Cobra products brewed by Browar Belgia
in Poland, including an incredible five grand gold medals for bottled
330ml Cobra, King Cobra 750ml, King Cobra in cans and US export brand
Krait Prestige (two). Another award worthy of note was the gold medal
awarded to Cobra's new Cobra Bite with Sweet Lime lager, which was
making its debut in this year's competition. Browar Belgia was also
rewarded for consistently high brewing standards for Krait Beer with
the award of two High International Quality trophies.
Cobra's
brewing partner in India, Mount Shivalik was awarded gold medals for
each of the three products it entered, most notably for King Cobra in
its first year at the Monde Selection. Having been awarded gold
medals for three successive years, Mount Shivalik too was commended
for its high brewing standards of Cobra Super Premium Beer with the
award of two High International Quality trophies.
Lord Bilimoria
CBE DL, founder and Chief Executive of Cobra Beer said: "I am
delighted with our achievements at this year's Monde Selection - the
award of 20 gold medals including 6 grand gold medals is fantastic.
For the third year running now, we have won more gold medals than any
other brewer in the world and that is a truly remarkable feat. We
have also won gold medals in each of the last seven successive years
and this shows that we are consistently brewing beers of the highest
standard. We are indebted once again to our Technical Director,
Robert Knox, who oversees Cobra's brewing operations throughout the
world, and to the whole team at Cobra Beer, whose dedication has seen
the company continue to go from strength to strength."
Robert Knox
himself added: "This is fantastic news and enormous credit is
due to each of our brewing partners - Wells & Young's, Browar
Belgia and Mount Shivalik. We are thrilled to have won these gold
medals from Monde Selection, an organisation with a global reputation
for recognising the world's best products. Our success with all Cobra
products helps communicate our commitment to producing high quality
products to distributors, buyers and consumers."
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