Compass Fine Dining Unveils New Brand Compass fine dining, part of leading foodservice company Compass Group, has proudly unveiled its new business identity for the future as Restaurant Associates. Launched in May 2007, the newly structured hospitality specialists brings together four distinctive enterprises; Restaurant Associates, Baxter & Platts, Everson Hewett and RA Hotels, to form Restaurant Associates, THE leading caterer for the City's most discerning customers. Jason Leek, managing director of Restaurant Associates commented: "I'm delighted to be introducing the brand that will take our business forward. Having been in my role for nearly six months, the first and most important step for me, has been to learn the business and understand its needs. In deciding how we would brand ourselves going forward, we have carried out extensive research to assess the values, key messages and perception of all our existing brands. I'm pleased to bring these findings together under our new brand, Restaurant Associates." The Restaurant Associates business will have four distinctive service offers - RA Dining, RA Hospitality, RA Business Services and RA Hotels. Under these specialist strands, which will focus on innovation, service, lifestyle and simplicity in its offer, Restaurant Associates aims to take its business to an even higher level of expertise. Jason concluded: "This brand defines our culinary excellence and the unique, bespoke service of which we are extremely proud. By uniting the best of culinary programmes, menus and innovation, we believe it will simplify our operation and focus it on a singular, strategic approach. This clarity of direction defines Restaurant Associates, and above all, focuses our business on the needs of our customers."