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Beer
Brand Brings Genuine Sauce Range to the UK
Summer
is upon us, which means it's time to grab a cold beer and fire up
the barbecue. Budweiser is building on the tasty tradition of
combining barbecue and beer with a new line of Budweiser Genuine
Sauces, which include three barbecue sauces, two wing sauces and a
marinade. The sauces and marinade all feature Budweiser beer as a key
ingredient and are on shelves now at leading supermarkets, just in
time for the summer season.
Creator,
Chef Brent Wertz said "Budweiser's great taste and
refreshing character was our inspiration for the Budweiser Genuine
Sauces and we upheld Budweiser's tradition of using only the finest
ingredients in the recipes."
The
Budweiser sauces are available in Harrods, ASDA, Morrisons,
Sainsbury's, Somerfield and Tesco. The sauces are available in 400g
bottles and retail at £2.49.
"Barbecue
and beer are the perfect way to celebrate the summer with friends,"
said Simon Fry, marketing director R.H Amar, the UK distributor of
Budweiser Genuine Sauces, "The Budweiser-branded sauces
provide a new way for barbecue fans to experiment with new flavours
in their dishes."
The
Budweiser sauce recipes were created by a team led by Executive Chef
Brent Wertz, at Anheuser-Busch's Kingsmill Resort and Spa in
Virginia, USA in conjunction with Anheuser-Busch brewmasters and Vita
Food Products, Inc.
Creator,
Chef Brent Wertz added, "A cold Budweiser is the perfect
partner for the smoky flavour of barbecue. The premium lager
complements a variety of spicy, tangy or sweet tastes, which enhances
the experience of enjoying beer and food together." |
